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Lord Sugar hits out at 'snowflakes' after being accused of 'homophobic' tweet; Lord Sugar was annoyed after a Twitter joke was misconstrued as 'homophobic' by people on Twitter.

Byline: mirror

Lord Sugar has hit out at the "snowflake society" after being accused of making a "homophobic" joke on Twitter.

The furore started when the businessman responded to a mock-up photo of himself on a packet of Sugar Puffs cereal, which had been sent to him by another Twitter user.

Retweeting the image, the 71-year-old wrote: "Hah...... I have enough puffs who come through my boardroom."

It appeared some on Twitter misread "puffs" to mean the homophobic slur "p**fs", prompting a storm of criticism.

Clearly unimpressed with the backlash, Lord Sugar retweeted one fan's explanation that the joke was referring to "puffs of hot air" to describe some of his less favoured Apprentice candidates.

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He wrote: "A lady posted a funny picture of me on a Sugar Puffs cereal packet. I replied Hah.. I have enough puffs coming through my boardroom. Meaning PEOPLE FULL OF HOT AIR . So go to hell you horrible s**ts."

The Amstrad founder then tweeted a series of his critics accusing him of being homophobic.

He wrote: "What is the matter with you. Kicking off about what ? You make me sick. Get a life idiot."

One follower tweeted their distaste of Sugar's joke: "Slightly below the belt for someone of your stature, disappointing."

Another wrote: "Using homophobic language isn't acceptable."

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When one person suggested Lord Sugar attend an event with gay rights charity Stonewall to get 'educated', he replied: "Why don't you get a real job instead of trying to capitalise on the snowflake society."

While some were offended by Lord Sugar's tweets, others had read the joke differently.

One wrote: "For those of you who don't know the difference between the word 'puff' and the derogatory term 'poof' climb off your high horses and halt the unnecessary drama.Merry Christmas."

Another tweeted: "I think it should be frosted snow flakes, made from the tears of the people crying at this JOKE."

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Credit: WENN

Lord Sugar causes controversy with a tweet about 'puffs'

Credit: Twitter

Lord Sugar split opinion on Twitter with his sugar puffs joke

Credit: Ken McKay/ITV/REX/Shutterstock

Lord Sugar hit out at 'snowflakes' for reading his joke in a different way to he intended

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Title Annotation:3am,Celebrity News
Publication:Daily Mirror (London, England)
Date:Dec 24, 2018
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