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Looking good.

I've just received the March-April issue of CW, and it's terrific! Readable, legible and interesting. These old eyes thank you for the font change and the glossy stock. I especially like your more frequent use of the three-column format, with its shorter, easier-to-read columns. Your new use of subheads in ink colors other than black livens up the publication and also pulls the reader in. Moreover, the article topics and titles seem livelier, saying to the reader, "Let's not miss this one!"

Congratulations on a job well done.

Claire Meirowitz

Babylon, New York, USA

I would just like to thank you and the whole CW team for the new look of the magazine. I have been struggling ever since the last redesign. I found myself reading and rereading the same sentences in order to concentrate. I, too, had trouble distinguishing between ads and the main text. Overall, I think the move to a more human and less machinistic look is fabulous for the reader. Design elements seem to make sense now, whereas for the past couple of years they seemed to be pointless and counterproductive bells and whistles. Thank you from a grateful reader and a big fan of serif typefaces on the printed page.

Kristen Sukalac

COPYRIGHT 2005 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:LETTERS TO CW
Author:Sukalac, Kristen
Publication:Communication World
Article Type:Letter to the Editor
Date:May 1, 2005
Previous Article:IABC publishes PR/marketing encyclopedia.
Next Article:New in CW Bulletin.

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