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Looking for something different this holiday season? One Southern California retailer offers ''wild'' alternatives.

SAN DIEGO--(BUSINESS WIRE)--Nov. 25, 1996--From the moment you walk in, you know this is no ordinary store.

Amazon Rainbow birds call out. Thunder rumbles in the distance. Cedar incense smolders, suggesting rustic campsites and rugged wilderness outings.

Welcome to Adventure 16, where the finest outdoor and travel products reside in an authentic environment of nature and discovery.

The employee-owned Adventure 16 operates six Southern California stores located in San Diego's Mission Valley and Horton Plaza, Solana Beach, Costa Mesa, Tarzana and West Los Angeles.

If you are looking for an unusual holiday gift for the person who has everything, the place to go for outdoor gear offers fun alternatives for stumped shoppers:

Wilderness Accessories

Woodpecker doorknockers: Inspired by the folklore of rural America, which says that a woodpecker found knocking near your home is a harbinger of good luck.

Make roughing it more elegant with a Picnic Time cheese cutting board with knife, corkscrew and cloth napkins, or the full set with plates, utensils and acrylic wine glasses.

Packs and Travel Items

Cargo Switchback: One minute it's an airport bag with roll-on wheels, small enough to fit under your seat. But turn it around and pull out the straps and it becomes a backpack.

Parent Survival Pack: A diaper bag that's also a backpack. This daypack comes with fold-out diaper changing pad, bottle carrier and a ``parent organizer'' to hold wallet, checkbook, keys and more.

Fashion

This is one place where you'll want to get fleeced! Fleece garments are in because their lightweight insulation keeps you warm and dry while drawing moisture away from underlying clothing and skin. Fashionable toddlers and infants are wearing genuine fleece jackets, pants and snug suits.

Adventure 16 Bomber and Desert Hawg hats with their distinctive fuzzy ear warmers and sun shield backflap designs are becoming a fashion statement all their own for the adventuresome urbanite.

Books and Things

Peruse a wide selection of outdoor guides, travel books and maps. Native music and a multiplicity of nature sounds are available on CD or cassette. For the digital trekker, there are maps on CD-ROM.

Dog Gear

Your dog may not be an Alaskan Husky, but Fido can join in the family's next excursion. Suit that pooch up with a saddle-style dog pack. And when it's time for some dog chow or water, pull out the waterproof collapsible nylon bowl. Two paws up!

You don't have to spend all your time in the wilderness to enjoy many of Adventure 16's clothing items and accessories. Yet, because they're made for people who do, you can still feel a connection to the great outdoors.

And for the serious explorer, Adventure 16 offers state-of-the-art gear for every terrain and climate -- from serious hiking boots to top-of-the-line backpacks, sleeping bags, tents, camping accessories and survival kits.

For more information about Adventure 16, call the nearest retail store or the company's headquarters in San Diego at 619/283-2362.

CONTACT: Seastrom Communications, San Diego

Ted Seastrom, 619/683-2418
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 26, 1996
Words:497
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