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Loo Tunes: Music versus Diarrhea.

New Delhi, Jan. 15 -- 626 million Indians, 50% of the population, do not have access to a toilet. These people go outside to relieve themselves: in rain, at night, in sickness, or when decapitated. This leads to severe public health hazards with over 1,000 child deaths daily due to diarrhea caused by this. The loss of human dignity is immeasurable

To address this crisis, WASH United, an international non-profit with offices in Germany, India, & Africa conceptualized and implemented the Nirmal Bharat Yatra (Great WASH Yatra) a multichannel, mega-campaign. The Yatra took the form of a traditional village carnival that traveled 2,000 KMs across rural India over 56 days - promoting awareness and behavioural change around sanitation and hygiene.

The Yatra used the power of Bollywood, Music, & Cricket in order to communicate core messages of sanitation and hygiene.

In an effort to increase urban awareness, WASH United invited bands from across India to participate in "Loo Tunes": a competition that involved composing an original song on sanitation and hygiene. The prize money was INR 100,000 in equipment or studio recording time. The competition saw leading bands like Faridkot, October and Ameya send in their entries. The songs were evaluated on criteria such as messaging, ease of understanding, the quality of music, & potential virality. The WASH United team has declared two songs as joint winners: Tatti by Faridkot and Zor Laga Ke by the band Ameya.

These songs will be compiled into an album "Loo Tunes - Early Morning" that will be available for purchase globally, with all proceeds going to fund sanitation projects. The album will also feature music from other leading bands in India and outside.

You can hear the winning songs here:

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Publication:India PRwire
Geographic Code:9INDI
Date:Jan 15, 2013
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