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As senior account manager for web optimisation and digital marketing company Green Media, Hugo Douglass works closely with organisations to help drive their websites into prime positions on search engine listings and reap maximum results.

Liaising with companies from local SMEs and owner-managed businesses to major plcs and national organisations, Hugo, 24, from Jesmond, is one of a team of e-marketing and ICT experts who improve clients' websites to make effective sales generators and increase business opportunities.

He said: "Just because a website is well-designed, it does not mean that it is working to its best ability. This is a huge error that many people make and they don't realise the amount of business they are losing as a result.

"Optimisation is adapting a website so that it becomes a business development aid and sales generator, and this means becoming one of the first on search engine listings.

"My role is to work closely with clients to thoroughly understand their business needs and find out what they are hoping to achieve by having an internet presence."

Communication plays a vital role in Hugo's work as understanding each client, and the nature of their business can influence a website's layout or features within it.

He added: "People skills are one of the most important factors in my work as after talking to the clients, I then liaise closely with the company's technical and programming teams to put solutions in place. This can range from creating bespoke database programmes, developing new software and business processing systems to simply improving positions on search engine listings.

"Keeping up-to-date with industry developments and the latest techniques allows us to provide clients with the best possible advice and expertise, and because of this, we have completed work on behalf of Audi (UK), Powergen and local businesses Entrust and Mortgage Advisory Service. "

A White Paper giving information and tips regarding web optimisation can be downloaded at
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Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Business
Publication:The Journal (Newcastle, England)
Date:Jul 1, 2005
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