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Loftware Enhances its Product Offering Preparing Customers for New Auto ID Evolution - RFID; Strategic Alliances Form as Loftware Demonstrates Pilot Initiatives at DC Expo in Chicago This Week.

YORK, Maine, May 18 /PRNewswire/ -- ( Loftware today will launch a new release, version 7.3, of its flagship product line, the Loftware Print Server(TM), further building on its reputation as a leader in Enterprise barcode and RFID marking solutions. The release of 7.3 for Loftware's technology adds key features and functionality, further enhancing its customer's current ERP investment. Loftware has established itself as the premier supplier of global marking solutions, as it seeds several RFID pilots for key Wal-Mart suppliers. At the Distribution and Computers show in Chicago this week, Loftware will demonstrate its ability to provide global barcode and RFID marking solutions, showcasing the technology being used in RFID pilots.

Key enhancements to the Loftware Print Server include support for new barcode symbologies proposed by the Uniform Code Council. This includes Reduced Space Symbology, the tagging of products that are too small for conventional UPC symbols, as well as, UCC barcode wizard and composite component symbology. These symbologies will encode EAN.UCC system keys as well as Application Identifiers. Industries that will benefit from this solution are retail, healthcare and pharmaceutical.

Three Editions Readied for Small, Medium and Large Enterprise Applications

As Loftware prepares for evolutions within the Auto ID industry, its flagship product line, the Loftware Print Server, will be available in three editions: Starter, Standard and Premier. These editions are solutions that allow small, mid-size and large companies the features and functionality required within each sized facility. "Loftware is uniquely positioned with its technology and as a corporation, to provide Fortune 500 and Fortune 1000 companies with the best barcode and RFID marking strategies available on the market today," stated Loftware CEO, Eric Anderson. "We have invested and engineered wisely with our technology, and now, with the new RFID initiatives being mandated by Wal-Mart, the DOD and others, Loftware's software continues to be highly scalable and robust, fully optimized to meet the demands of RFID without compromising the stability, accuracy and reliability of mission critical applications."

Support for Multiple Standards for the Encoding of RFID Data

Loftware is currently focusing on EPC compliance marking and labeling through its Loftware Print Server technology. The immediate problem for most companies now is simple compliance with the Wal-Mart supply chain initiative to mark product at the case and pallet level with EPC tags. Most industry experts agree that a majority of RFID marked goods will need to continue to supply barcodes in order to support the existing auto ID infrastructure within the supply chain. Just as the Loftware Print Server, supports compliant symbologies, the Loftware RFID module will support multiple standards for the encoding of the RFID data.

Multiple Partners Sign On to Market Loftware Solution

At the Distribution and Computers Expo in Chicago this week, Loftware will provide demonstrations of marked data in both barcode and RFID form directly to an EPC Smart Label. Loftware will showcase this solution with the Alien Technology and the hardware from Monarch (Paxar), Printronix and Zebra. In addition to Loftware's demonstration, several strategic alliances have formed and more than 10 Loftware partners will also be showcasing the Loftware solution. Yantra, a newly added value Reseller for Loftware, will be showcasing its new WMS functionality. "We're excited to include Loftware as part of our warehouse management offering," said Scott Pulsipher, vice president of Product Management at Yantra Corporation. "Their leading print configuration and management solutions provide Yantra customers with the flexibility and capabilities to address label and document compliance requirements and RFID initiatives. Loftware's solutions also simplify the deployment of warehouse processes and lower the total cost of ownership."

Demonstrations of Loftware's 7.3 Release along with the RFID pilots may be seen at DC Expo in Chicago at the Navy Pier from May 19-20th at Booth #252.

About Loftware, Inc: Loftware is a leading independent innovator, pioneering global marking solutions for the last 18 years. Their flag-ship product, the Loftware Print Server, provides both server and client side technology and contains a full suite of enterprise tools allowing corporate back-office ERP, WMS, MRP, Supply Chain Execution and other mission critical applications to meet barcode and RFID compliance needs of the global supply chain. Loftware is widely recognized for its industry-leading service standards, unmatched product development, and high user satisfaction for an extensive selection of vertical markets, worldwide. Loftware and its products are trademarks or registered trademarks. For more information, visit our website at
 Stephanie Youker
 Loftware, Inc
 DC Expo - Booth #252

CONTACT: Stephanie Youker of Loftware, Inc, +1-207-363-3195,

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Geographic Code:1USA
Date:May 18, 2004
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