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Location counts.

NEW YORK -- Location, the key to success in real estate, is also critical to the success of mass retail products. Obviously consumers are not able to purchase items if they do not see them on store shelves.

Location is especially important in the external analgesics category. Although many suppliers see their products as viable alternatives to pain pills, that choice may not be clear to many consumers because many chains stock internal and external pain relievers in different parts of the store. Since most consumers with pain go to the internal analgesics aisle for relief, Swiss Medica Inc. would like to get its 024 topical pain reliever stocked with internal remedies.

"That way we can offer consumers an all-natural, safe pain reliever," says vice president of U.S. operations Tom Quinn.

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Title Annotation:Merchandising
Publication:MMR
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 24, 2005
Words:131
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