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Local trend goes national.

THIS SUMMER, AMERICANS WERE FOCUSED ON AMERICA. Between the Summer Olympics and the Presidential election, there was no escaping the widespread patriotism and politics. Fittingly, this issue focuses on American beverage products--beer, vodka, whiskey, wine and craft spirits.

Aside from the slow decline in mainstream domestic beers, American products are continuing their multi-year increase in sales. California wine production is up, the American vodka category continues to expand and most Bourbon makers can't keep up with demand. The "buy local" movement is well beyond farm-to-table restaurants, CSAs and Small Business Saturday--it's impacting every industry, including off-premise retailing.

Our "American Made" section (page 23) covers the trends shaping the American beverage categories. How can retailers improve their allocations as demand for American Whiskey rises faster than aging stock? Will American vodka's gains be offset by losses for imported vodkas? How will consolidation affect big American brewers, and which craft beers are being eyed as acquisition targets? Can California wineries withstand the impact of climate change and long-term droughts? The answers to those questions and more are found throughout this issue.


Next year, Beverage Dynamics will bring live events back to off-premise retailing. The inaugural Beverage Alcohol Retailers Conference will be held June 12-14 in Minnesota, at the Radisson Blu Minneapolis Downtown. The event offers in-person educational and networking opportunities for small and medium-size independent and chain retailers. Attendees can also sign up for an additional course given by the Wine & Spirits Education Trust, which, if passed, results in a Level 2 Wine and Spirits certification.

Full details, including the agenda and registration pricing, will be available soon. Visit for more information about the event. We hope to see you there!

Jeremy Nedelka



Nominations are now open for the 2017 Retailers of the Year Awards. Visit to find out more.

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Title Annotation:Editor's NOTE
Author:Nedelka, Jeremy
Publication:Beverage Dynamics
Date:Sep 1, 2016
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