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Livestock Publications Council (LPC).

I have a unique perspective on the Ag Media Summit (AMS), formerly the Ag Publications Summit, since I was on the planning committee of the first on held in 1999 in Denver, CO. That first event took years of planning, cooperation, compromise and lots of sheer belief that the event could succeed. My how we have grown since then!

LPC continues to grow and thrive through its involvement with the AMS. In addition to our participation on the AMS Steering Committee and other related committees, LPC members are busy on several LPC projects throughout the year.

The LPC Heritage Center is becoming a reality at the American Royal complex in Kansas City, MO. As part of the American Royal Museum, the Heritage Center will be dedicated to the professionals and the techniques used through the years to make publications possible. We unveiled the wall of plaques honoring the LPC Hall of Fame and LPC Headliner award winners at our second LPC Royal Gala in Kansas City this past October. Our third annual Royal Gala to fund the Heritage Center is in the works for this fall in Kansas City.

LPC continues to offer regional workshops in an effort to reach more of our members and to make educational opportunities available to all sizes of publications. Workshops were offered in Kansas City, Louisville, Denver and Fort Worth this year. These workshops cover a variety of topics and are held in the spring and fall to offer a different time of year to fit more publication schedules, as well as budgets. We are looking to expand into other areas as planning committees are formed.

LPC continues its efforts to reach out to students in the ag communications and ag journalism fields. We are implementing a National Open House Day where our members will open their offices on a designated day to any communications student in the area. LPC members will let Diane Johnson know if they are interested in hosting students and participating offices will be listed on the LPC Web site (www.livestockpublications.com). Students are invited to visit for an hour or a day.

LPC works hard to provide professional improvement opportunities for our members, as well as student communicators. We welcome new members to experience LPC and thank the AMS for the continued opportunity to be involved with such a dynamic event.

by Lori Maude, LPC President,

Gelbvieh World, Westminster, CO
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Title Annotation:educational opportunities
Author:Maude, Lori
Publication:Agri Marketing
Geographic Code:4EUUK
Date:Jul 1, 2006
Words:402
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