Lively tabloid offers easy access to employee news.
An 8-page tabloid-size newsletter, The Wire offers its readers plenty of news and information about their company and fellow employees. But it's presented in easily digestible pieces: news briefs are complemented by longer, by-lined articles which feature both informative summaries (set as long subheads) and frequent call-outs and sidebars.
A combination of lively colors and generous white space between and around articles gives the newsletter an accessibilty to the text often not found in publi-cations of this size and length. The serif Helvetica Century Old Style body text also accommodates easy reading.
Department heads (set white reversed on bright red--as in "Inside" and "Briefs") lend consistency to an otherwise fairly busy layout.
On the editorial side, The Wire is to be congratulated for offering Bank One employees substantive news about their company, its mission, its marketing plans, its earnings, and its new clients.
* 8 pages, 11 x 161/2", saddle-stitched.
* Stock: 504# Satinkote Text.
* Typefaces: Nameplate--Bauer Bodoni; headlines--Univers; body text-Helvetica Century Old Style
* Ink: Printed 4-color process and black
Editors: Erik Battenberg, Paul Hartwick, andMarcella Hochwalt-King.
Publisher: Bank One Corporation, Corporate Communications, P.O. Box 710240, Columbus, OH 43271.
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|Publication:||The Newsletter on Newsletters|
|Article Type:||Brief Article|
|Date:||Feb 29, 2000|
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