Printer Friendly

Live365 Number One Network in Arbitron's Webcast Ratings for Seventh Consecutive Month; Seven Clear Channel Stations Rank Among the Top 25 Channels.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 10, 2002

Arbitron Inc. (NYSE: ARB) today announced that Live365 was ranked number one in the Arbitron March Network Webcast Ratings with 7,609,100 aggregate tuning hours (ATH), the sum total of all hours that listeners tune to a given channel or combination of channels.

At the number two spot is Clear Channel Worldwide with 5,041,200 ATH. ChainCast Networks/StreamAudio ranked number three with 2,467,800 ATH. Webcast networks are defined as radio station owners that stream their content online or companies that aggregate online audio programming. Webcast networks are ranked according to their total monthly ATH.

March Channel Ratings

Seven Clear Channel Worldwide stations ranked in the top 25 of the Arbitron March Webcast Ratings. United Kingdom-based Jazz FM UK ranked number two with 763,800 ATH; WHTZ-FM ranked number 10 with 189,100 ATH; KYSR-FM ranked number 15 with 125,000 ATH; KBCO-FM ranked number 18 with 114,900 ATH; KFI-AM ranked number 22 with 96,400 ATH; WKTU-FM ranked number 24 with 93,900 ATH and KKSF-FM ranked number 25 with 93,000 ATH.

Virgin UK exceeded one million hours of tuning and remained the top ranked channel with 1,034,600 ATH. Classical Station KING-FM ranked third with 580,000 ATH.

Background and Methodology

The rankings included in the March 2002 Arbitron Webcast Ratings(SM) are based on those stations and channels that have provided Arbitron with access to their server data. The ratings may not reflect all tuning for the measured stations or channels, since Arbitron may have received incomplete or unusable server data.

Arbitron Webcast Ratings debuted with October 1999 data as the world's first streaming media ratings service. Arbitron Webcast Ratings provides ratings for streamed media because webcasters need objective, third-party audience measurement to demonstrate the value of their audiences to agencies and advertisers. Arbitron Webcast Ratings is a server-side measurement, which captures tuning to participating streamed media channels by compiling a near census of Internet tuning sessions.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 800 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries.

 Arbitron Webcast Network Ratings Report
 March 2002 - Top 10

 Rank Network ATH
 1 Live365 7,609,100
 2 Clear Channel Worldwide 5,041,200
 3 ChainCast/StreamAudio 2,467,800
 4 SMG PLC (Virgin New Media) 1,545,400
 5 Public Interactive 799,600
 6 Classic Radio, Inc. 580,000
 7 Entercom Communications 497,300
 8 New York Times 476,100
 9 Corus Entertainment 413,800
 10 KPLU/Pacific Lutheran University 316,200

 Arbitron Webcast Channel Ratings Report
 March 2002 - Top 25

 Channel URL (Corporate Affiliate)Format ATH
1 Virgin Radio Hot Adult 1,034,600
 (SMG PLC) Contemporary
2 Jazz FM UK (Clear Jazz 763,800
 Channel Worldwide)
3 KING-FM (Classic Classical 580,000
 Radio, Inc.)
4 WQXR-FM Classical 476,100
 (New York Times)
5 KPLU - Jazz (Pacific Jazz 301,300
 Lutheran University)
6 (KNAC.COM) Album Oriented 288,800
 Pure Rock Rock
7 Radio www.radiomargaritaville Adult 270,100
 Margaritaville .com Contemporary
 (Radio Margaritaville,
8 Ministry of Electronica 227,100
 Sound (Ministry of Sound)
9 MEDIAmazing Variety 219,600
10 WHTZ-FM (Clear Contemporary 189,100
 Channel Worldwide) Hit Radio
11 WEEI-AM (Entercom All Sports 184,900
12 Virgin Radio Classic Rock 172,700
 Classic Rock (SMG PLC)
13 Killer Oldies Oldies 166,800
 (Royal Programs, Inc.)
14 WFUV-FM (Fordham Variety 147,100
15 KYSR-FM (Clear Modern Adult 125,000
 Channel Worldwide) Contemporary
16 WBUR-FM (WBUR Group News Talk 119,600
 and Boston University) Information
17 Live365 - 90s (Live365)Rhythm & Blues 119,500
18 KBCO-FM (Clear Album Adult 114,900
 Channel Worldwide) Alternative
19 The Groove Urban Oldies 108,300
20 CFNY-FM (Corus New Rock 106,600
21 Live365 - (Live365)Christian 98,100
22 KFI-AM (Clear News Talk 96,400
 Channel Worldwide) Information
23 KCRW -
 Simulcast (KCRW/Santa Variety 94,800
 Monica College)
24 WKTU-FM (Clear Contemporary 93,900
 Channel Worldwide) Hit Radio
25 KKSF-FM (Clear Jazz 93,000
 Channel Worldwide)

Arbitron Webcast Ratings is a service mark of Arbitron Inc. All other names are the property of their respective owners.

This press release is available on the Arbitron Web site at and the KCSA Web site at You may register to receive Arbitron's future press releases or to download a complete Digital Investor Kit(TM) including press releases, regulatory filings and corporate materials by clicking on the "Digital Investor Kit" icon at

EDITOR'S NOTE: The complete Top 75 Channels and Top 25 Networks

are available on the Arbitron Web site,
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Apr 10, 2002
Previous Article:Jasomi Networks Introduces the First SIP to SIP Gateway.
Next Article:eOptimize Technology Convergence Makes It a Small Enterprise After All.

Related Articles
Let the (Web) music play: despite growing audience, fledgling Internet radio stations have a tough, uphill battle. (Black Digerati).

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters