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Little Kings "bears all" on new bottles.

The Hudepohl-Schoenling Brewing Co. recently introduced a new look for their 12- and 40-oz. bottles packages of Little Kings Cream Ale.

Both packages have been decorated with ACL (applied ceramic label) labels, representing a return to the original Little Kings package introduced in 1958.

As with other Little Kings packaging, the bottles continue to incorporate the "Support The Wildlife" message and the brand's affiliation with The Wilderness Society to help save the habitat of the grizzly bear. The grizzly pawprint has since become associated with the brand, and is prominently displayed on the front body panel, a brewery spokesperson reported.
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Title Annotation:Hudepohl-Schoenling Brewing Co.'s new packaging
Publication:Modern Brewery Age
Date:Jan 25, 1993
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