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Listingbook Punctuates 2007 by Signing Two More Multiple Listing Services.

Agreements with MLS of Northern Illinois and Regional MLS of Minnesota Bring Listingbook to 185,000 Agents Nationwide

GREENSBORO, N.C. -- Listingbook[TM], a leading online service that connects real estate agents and their clients, announces data agreements with two large multiple listing services. The MLS of Northern Illinois (50,000 active agents), the third largest MLS in the United States, and the Regional MLS of Minnesota (18,000 active agents) increases Listingbook's potential agent user base to more than 185,000 and marks the sixth and seventh MLS agreements signed in 2007.

"It is the RMLS of Minnesota's practice and policy to provide our customers with the best available information resources and tools to increase their value to their customers and to help them be more efficient and productive," said John Mosey, president of the RMLS of Minnesota. "Listingbook should be a great asset in helping agents communicate more effectively with their clients whether buying or selling property."

James Barry, president and COO of Listingbook, applauded the signings.

"Leading MLS groups throughout the United States are recognizing the unique value proposition of Listingbook and are rapidly moving forward with implementation," said Barry.

With the addition of Northern Illinois and Minnesota, Listingbook has signed agreements with four of the top 20 MLS groups in the United States, including the Southern California Multiple Listing Service (No. 2; 55,000 agents); and the Multiple Listing Service of Long Island, Inc. (No. 12; 29,000 agents).

Listingbook's existing partners continue to praise the power the system puts in their hands.

"We rolled out Listingbook just over a year ago and our members can't imagine working without it," said Virginia M. Bratt, CEO of Michigan-based MiRealSource. "Homeowners are now so much more informed about their local markets and, based on this information sharing, some sellers are actually calling the agents to recommend lowering their asking price. It's a much easier conversation to have when initiated by the client."

The Listingbook client-servicing product complements any local Realtor[R] MLS system, allowing secure access to MLS data only when an agent provides a client account for a buyer or seller. The agent is then able to supply reliable, personalized, current market information while guiding and monitoring activity.

About Listingbook

Listingbook[TM] LLC, based in Greensboro, N.C., is an online service that connects real estate agents and their clients through an integrated platform of client management, sales productivity and direct marketing tools. Listingbook has qualified users who gain access only through their licensed real estate agent. Listingbook is the first-ever web-based community of qualified buyers and sellers, brokers and agents and home service professionals. Listingbook was founded in 1999 and has agreements in place with MLS organizations in North Carolina, Michigan, Florida, New York, Minnesota, Illinois, and California, totaling more than 185,000 agents.
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Publication:Business Wire
Date:Jan 15, 2008
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