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Lippincott-Raven Publishers Will Purchase American Journal Of Nursing Company; New Publisher Will Boost Circulation Of Flagship Nursing Journal

PHILADELPHIA, Aug. 26 /PRNewswire/ -- Lippincott-Raven Publishers, a major health science publisher, said today it will purchase the American Journal of Nursing Company from the American Nurses Association, Washington, D.C. The sale, which includes the American Journal of Nursing (AJN), adds to Lippincott-Raven Publishers' powerful lineup of health care journals and will mean an approximate 50 percent boost in circulation for the respected AJN. The purchase price was not disclosed.

Lippincott-Raven Publishers (LRP) is a wholly owned subsidiary of Wolters Kluwer U.S., Riverwoods, Ill., a Wolters Kluwer nv company. Wolters Kluwer nv is traded on the Amsterdam and Swiss stock exchanges as well as over-the- counter in the U.S. through ADRs.

Under the agreement, LRP acquires the American Journal of Nursing, The American Journal of Maternal/Child Nursing (MCN), Nursing Research and the company's Educational Services division, which distributes an extensive array of multi-media products. The 96-year old AJN, the most respected nursing journal in the industry, currently has a total of circulation of approximately 250,000 and provides in-depth clinical information, as well as news of technology, drugs, management and economic trends. A monthly publication, its readers are comprised primarily of registered nurses, administrators, and students from hospital and related health care settings.

MCN, a bimonthly publication, is a clinical journal and Nursing Research provides scholarly research on bimonthly basis to subscribers.

"These three highly regarded journals are a perfect fit with Lippincott- Raven's long-standing reputation for quality information for nurses," said Mary Rogers, president and CEO of the publishing house. "Strategically, it allows us to expand our publications that address the needs of practicing nurses and add to an existing strong line of nursing educational publications."

Lippincott-Raven Publishers, which published the first nursing textbook in America in 1878, currently publishes more than 1,500 print and electronic publications, including Journal of Obstetric, Gynecologic and Neonatal Nursing (JOGNN), Home Healthcare Nurse and Journal of Nursing Administration (JONA).

In addition, the company's flagship publications include Brunner and Suddarth's Textbook of Medical Surgical Nursing Practice and Lippincott Manual of Nursing Practice.

"LRP has a long and successful relationship with the ANA, dating back to the association's founding in 1900," said Rogers. "We're very excited about this new opportunity to work closely together. It's a natural extension of our partnership and a logical step in our mutual desire to serve a distinguished group of professionals."

In conjunction with the sale, LRP will provide, as a benefit of membership, a subscription of AJN to every State Nurses Association (SNA) member, boosting circulation approximately 50 percent.

"The overall result for advertisers is a more competitive pricing structure, a better cost per thousand and a more influential reach," said Rogers.

AJN will become the official publication of the American Nurses Association, and the association will be represented on the publication's editorial board. The ANA also will contribute editorial columns, such as the Washington Watch and Issues Update, in each issue of AJN.

In addition, as part of both organizations' on-going commitment to serving the critical information needs of nurses, LRP and ANA are discussing joint development and sponsorship of an internet web site.

"It's important that both LRP and the ANA continue to assess and develop how we will disseminate valuable information, educate nurse professionals and support professional development," said Rogers. "This means exploring new methods, such as the Internet, as a way of best meeting the needs of nurse professionals."

The American Nurses Association is a full-service professional organization representing the nation's 2.2 million nurses through 53 constituent associations.

Lippincott-Raven Publishers was formed in 1995 as a result of a merger between J.B. Lippincott Company, founded in 1792, and Raven Press, Ltd., founded in 1964. LRP has over 1,500 active titles in a variety of formats, including textbooks, journals, newsletters, videos, audio cassettes, CD-ROM and online.

Wolters Kluwer nv, Amsterdam, is a multi-domestic publishing company active in 16 European countries, North America, Australia, New Zealand and Asia. Its core activities include tax and legal, business, medical/scientific and educational publishing; corporate training; and trade publishing for select markets. The company has sales of approximately Dfl. 4.2 billion and employs about 14,000 people worldwide.

Wolters Kluwer U.S. is based in Riverwoods, Ill. and includes Aspen Publishers, CCH INCORPORATED U.S./Canada, the Asian/Pacific companies of CCH, Facts and Comparisons, Legal Information Services (CT Corporation) and Lippincott-Raven.

SOURCE Lippincott-Raven Publishers
 -0- 8/26/96

/CONTACT: Mary Dale Walters of Lippincott-Raven Publishers, 847-267-2038, or Walterm(at sign); or Joan Meehan, 202-651-7020, or Sara Foer, 202-651-7023, both of ANA/

CO: Lippincott-Raven Publishers; American Journal of Nursing Company;

American Nurses Association ST: Pennsylvania, District of Columbia IN: PUB HEA SU: TNM

PS -- NYM079 -- 1046 08/26/96 12:33 EDT
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Copyright 1996 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 26, 1996
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