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Lippincott Williams & Wilkins and Blackwell trade assets.

Lippincott Williams & Wilkins (LWW; Philadelphia, PA), an international publisher in medicine, nursing, and the allied health areas, and association magazine publisher Blackwell Publishing (Malden, MA) have transferred assets, allowing "each publisher to enhance their product offerings and to meet the needs of core customers.," LWW said. LWW has acquired Blackwell's eight medical student review book series, with 123 back list and 47 front list titles. Brands that are part of the transaction include the Blueprints series, the Underground Clinical Vignettes series and Boards and Wards. All provide reviews to help medical students prepare for and pass licensure examinations in the US, UK, Europe and Asia. Blackwell has retained its UK-based list of books for medical students.

The titles "will enhance our already strong position in the medical student review market," said Jay Lippincott, president & CEO of Lippincott Williams & Wilkins, part of Wolters Kluwer Health.

Blackwell has acquired LWW's veterinary medicine book list, including 85 titles covering a wide range of veterinary subjects for the clinical, student and academic markets. The list includes the best-selling Five Minute Veterinary Consult used by veterinarians worldwide as a reference to address questions concerning canine and feline health.

"Our already strong reputation in the veterinary market is further strengthened by the addition of these well known and respected titles and reflects our commitment to veterinary publishing," said Gordon Tibbitts, president of Blackwell's U.S. operations. The transfer of assets is effective immediately.
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Title Annotation:Blackwell Publishing, transferring assets
Comment:Lippincott Williams & Wilkins and Blackwell trade assets.(Blackwell Publishing, transferring assets)
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 30, 2005
Words:237
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