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Lion eggs roar ahead.

The relaunch of the Lion mark has restored consumer confidence in British eggs and spurred on sales, according to the industry's council.

It points to the National Food Survey for 2000 which shows a 5% increase in consumption, putting the industry on track to achieve its consumption target of two eggs per head per week in the UK.

Andrew Parker, chairman of the British Egg Industry Council, said: "Lion Quality eggs are among the safest in the world -- a message which is now being embraced by consumers."

Meanwhile, Sainsbury has launched the first in shell pasteurised egg, which it claims to be "guaranteed salmonella free". Launched in 12 stores, is targeted at pregnant women, young children and the elderly -- categories most at risk from eating raw or lightly cooked eggs.

"The British Egg industry through the Lion Code have made tremendous strides in reducing salmonella in eggs," said Sainsbury's chief microbiologist Alec Kyriakides, who led the development team. "But being able to pasteurise eggs without cooking them is a big step forward."
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Title Annotation:relaunch of Lion mark, Sainsbury launches first in shell pasteurized egg
Comment:Lion eggs roar ahead.(relaunch of Lion mark, Sainsbury launches first in shell pasteurized egg)
Publication:Grocer
Article Type:Brief Article
Geographic Code:4EUUK
Date:Mar 24, 2001
Words:172
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