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Lion King is mane attraction for hotels.

Byline: Jack Mathieson

DISNEY showstopper The Lion King brought January joy to the Edinburgh hotel trade.

Occupancy figures reveal the musical, which evokes the rhythms of Africa, warmed up what is normally a sluggish month for the hospitality industry at the tail end of its long Playhouse run.

The Inn On The Mile recorded its busiest ever start to the year, with occupancy rates up 35 per cent.

Sister venues in the capital, the Grassmarket Hotel, the Murrayfield House and STAY Central, also benefited from the blockbuster's crowd-pulling appeal.

Laura Keay, senior revenue manager said: "We are absolutely delighted to have kicked off 2014 with such fantastic sales figures and are in no doubt that this has been largely to do with The Playhouse's production of The Lion King.

"Having worked in the hotel trade for 18 years, I know how tough a month January can be and it is almost unheard of to have had such a busy period."

The Lion King is estimated to have boosted the Edinburgh economy by PS17million as people flocked to the city's hotels, bars and restaurants.

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Publication:Daily Record (Glasgow, Scotland)
Date:Feb 19, 2014
Words:188
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