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LinkedIn finds home among Arabic users.

A report by Effective Measure shows LinkedIn's growing reach in the Middle East and North Africa region, with more than 60 per cent of its audience in February identified as a 'connector', 'salesperson' and 'early adopter'.

This data, featured on Effective Measure's market intelligence tool, OpenView, highlighted the emergence of a proactive, digital-savvy audience segment, with an affinity to socialise and expand their networks across the Middle East's professional landscape.

Some key data from LinkedIn's audi- ence profile in the UAE shows:A bulk of the audience is identified as a 'connec- tor' (well-networked socialiser) at 20.4 percentshare;'salesperson'(persuasive communicators) garnered a 20.8 per cent share and 'early adopter' (risk-tak- ers keen on being the first to try new things) showed a 20.4 per cent share.

Interestingly, females represent a sig-nificant audience at 41.6 per cent - up 45 per cent from the market average.

Senior managers and professionals formed 64.3 per cent of the audience, with the25-30 age group and 35-40 age group featured prominently at a collec- tive 44.3 per cent audience share.

Effective Measure vice president of digital insights, Brendon Ogilvy, said: "The high usage of LinkedIn in UAE by a salient audience that is defined by a driven and open attitude opens the door to many business opportunities, such as targeted advertising for profes- sional services and networking events.

Demographic data for in the month ending February 2012 was sourced from Effective Measure's OpenView, based on a UAE selection.

Effective Measure was founded in 2008 and is headquartered in Mel- bourne, Australia. with offices also lo- cated in Dubai and Singapore.

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Publication:Campaign Middle East
Date:Apr 27, 2012

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