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Lifetime's Savora line branches into barware.

LIFETIME BRANDS IS EXPANDING ITS SAVORA CULINARY TOOL AND GADGET LINE WITH the launch of the Savora Wine Collection.

The collection includes a variety of versatile and functional wine openers and accessories, including a waiter's corkscrew, a winged corkscrew, a self-pulling corkscrew, a pointer/stopper and a bottle stopper.

"The entire Savora collection was inspired by the passion and romance surrounding food and wine culture," said Sid Ramnarace, vice president of global brand integration at Lifetime and a former Ford car designer who leads the Savora design and engineering team. We are excited to evolve the brand with our Wine Collection. Our research shows that there is a definitive demand for tools that cater to the wine drinker. The Savora Wine Collection delivers the ultimate user experience with a sophisticated and beautiful look backed by high performance."

The Savora collection is designed to reflect trends in wine culture. The products are influenced by fashion, nature and architecture, as well as the fluid contours of high-end automobiles. Each piece in the collection, like the tools and gadgets in the initial collection, maintains a focus on ergonomics, performance and attention to detail and comes in several fashion-forward colors.

Retail prices range from $9.99 for the bottle stopper to $29.99 for the winged corkscrew. The collection will be available online and at select retail stores beginning next month.

Caption: The new Savora Wine Collection savorastyle.com

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Title Annotation:housewares
Publication:HFN Home Furnishings News
Article Type:Brief article
Geographic Code:1USA
Date:Oct 1, 2013
Words:235
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