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Life entrepreneurs; ordinary people creating extraordinary lives.


Life entrepreneurs; ordinary people creating extraordinary lives.

Gergen, Christopher and Gregg Vanourek.



211 pages




Consultants Gergen and Vanourek offer dozens of examples of people who started their own businesses for the best of reasons: they wanted to do the right thing for others and themselves. In many cases the entrepreneurs responded to real-life situations and opportunities and applied solutions they could successfully market without giving up their personal lives. Gergen and Vanourek detail how these ordinary people came to understand life entrepreneurship, how they discovered and worked with their core identities, how they developed goals and strategies after they envisioned the future, how they built a healthy support system, how they chose which actions to take, and how they came to embrace renewal and reinvention. Jossey-Bass is an imprint of Wiley.

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Publication:Reference & Research Book News
Article Type:Book review
Date:Nov 1, 2008
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