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Licensed to jam.

Licensed To Jam

Get busy with this:

A funky beat kicks in.

You can't help but nod your head and rock to it.

Then, the singers start jamming.

Power 92 is here to make some noise.

Girls go tell |em,

Dude, tell the home boys.

So check it out,

We're not jokin'.

Hotter than a fire brigade,

Ya, we're smokin'.

Taking the competition straight to school.

Say it loud Little Rock,

Power 92 rules.

KIPR-FM, 92.3 -- Power 92 -- is hot.

Its format is mainstream "urban contemporary."

It has captivated black and white audiences alike.

The station took a dip in the winter ratings books, but it soared to No. 2 in the Little Rock market last fall behind the perennial leader, country giant KSSN-FM, 95.7.

That's not a bad showing for a lily-white, 44-year-old, part owner and general manager who's using a black format.

Members of Cal Arnold's church, Fellowship Bible Church in west Little Rock, tell Arnold he doesn't look like he should be managing Power 92.

"I'm not sure what that means," Arnold says.

Arnold bought the license to 92.3 in 1983 and transformed it it KFXE-FM (Foxy 92), a country station that tried to compete with KSSN.

Arnold was outfoxed.

"It taught us more than we wanted to know about being the No. 2 country station," he says of the ratings beating KFXE received at the hands of Bob Robbins & Co.

But the experience helped Arnold mold Power 92.

Arnold has been in radio since age 18. He began in the Little Rock market in sales at KARN-AM, 920, owned by his uncle, Ted Snider.

Arnold then moved to what at the time was Snider's KKYK-FM, 103.7, and served as general manager for more than eight years. With the help of Craig O'Neill in the mornings, he took KKYK to No. 1 for a time.

"I would really rather you focus on the station," Arnold says when asked about himself.

He says the secret to success in radio is knowing how to hire quality people and involve them in a team effort.

Of course, the current team wouldn't have done so well had Arnold not switched formats in 1988.

The change cost an estimated $250,000 to $300,000, but the investment paid off.

Power 92 has had consistent rating shares in the 7-9 bracket, sometimes reaching as high as a 10 share.

KIPR recently dropped to a 6.5 share but maintains an impressive fifth place in the crowded Little Rock market.

Arnold thinks the station is poised to move back up in the ratings.

"Offense is the best defense," he says. "I learned at KKYK that you'll never have it to yourself. If it's good, you'll always have competition."

PHOTO : POWER CAL: Cal Arnold, general manager of KIPR-FM, 92.3, is at the helm of an urban contemporary station that has captivated black and white audiences alike. Arnold bought the license to 92.3 in 1983 and transformed it into a country station.
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Title Annotation:country station KIPR-FM, 92.3
Publication:Arkansas Business
Article Type:company profile
Date:Jul 8, 1991
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