Lexus AAB collaborates with Grazia for new UX.
The guests in the AAB Lexus showroom for the event. AAB Lexus partnered with Grazia Magazine to host the first female event revolving around the concept of women influence and the launch of the brand new Lexus UX -- engineered by a woman and designed for women. Lexus allocated five premium vehicles to pick up the Grazia guests and transport them to the new Lexus showroom. Grazia members felt the purity, quality, Omotenashi hospitality and Takumi craftsmanship. The interior showroom decor uses the highest of quality furniture to merge with the luxurious image of the Lexus DNA. Highly visible was the spindle grill elements across the showroom, which is considered the main design feature of any Lexus on the road today. The event commenced at the Lexus lounge, located on the first floor with Firas Mufti, AAB senior marketing manager, welcoming Grazia members and informing them about the uniqueness of the showroom. The members were then briefed by the Grazia editor-in-chief about the new Lexus UX and how it appealed to their lifestyle. Members also discussed different issues, including their daily activities and culture. The attendees were from various backgrounds such as local influencers, lawyers, artists, factionists, bloggers and even a female rally driver. The UX name is derived from the guiding concept of the vehicle's design team and describes the vehicle's mission as Urban + X-over (crossover). The all-new model is engineered to deliver a quick and engaging driving experience with a Lexus-smooth demeanor, making it a unique entry in the luxury compact crossover segment.
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