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Lexar Media expands product line with newly introduced Memory Stick Duo and Memory Stick PRO Duo.

Lexar Media a designer, developer and marketer of high-performance digital media and accessories, has announced plans to manufacture and distribute Memory Stick Duo. The newly introduced Memory Stick Duo and Memory Stick PRO Duo are one-third the volume and one half the weight of a standard Memory Stick, which makes them ideal for mobile phones, compact digital cameras and mobile electronic devices. Lexar Media's Memory Stick Duo and Memory Stick PRO Duo will integrate the company's proprietary controller technology to achieve advanced speed performance.

"Lexar Media has collaborated with Sony in support of the Memory Stick format for over three years," said Eric Stang, chairman, president and CEO, Lexar Media. "Since we began manufacturing Memory Stick, the format has grown to be a major portion of the overall digital media market and an important part of our product line-up. The addition of Memory Stick Duo and Memory Stick PRO Duo to our product line allows Lexar Media to continue its leadership position in this rapidly growing segment."

The Memory Stick Duo offered by Lexar Media will be available in capacities of 32MB, 64MB and 128MB, and utilizes a parallel interface for high speed data transfer when connected to host products with a parallel interface. It will be compatible with most existing Memory Stick Duo devices and Memory Stick devices when used with an adapter that is supplied with the product.

Lexar Media's Memory Stick PRO Duo utilizes the latest generation Memory Stick format and will be available in capacities of 256MB and 512MB, with a theoretical maximum storage capacity of 32GB. Memory Stick Duo and Memory Stick PRO Duo are equipped with MagicGate, a copyright protection technology that consists of authentication and encryption technologies. The authentication technology ensures that protected content is only transferred between compliant devices and media, and that protected content is recorded and transferred in an encrypted format to prevent unauthorized copying or playback.

Lexar Media plans to begin shipments of Memory Stick Duo in September 2003, and shipments of Memory Stick PRO Duo in capacities of 256MB and 512MB in September and October 2003, respectively.

Sony introduced Memory Stick in September of 1998. In April 2000, Lexar Media and Sony signed a joint technology agreement that included rights for Lexar Media to manufacture and market Memory Stick media.
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Comment:Lexar Media expands product line with newly introduced Memory Stick Duo and Memory Stick PRO Duo.
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Aug 18, 2003
Words:382
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