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Browse Lewis, Herschell Gordon

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Title Type Date Words
Motivators: what are they? Definitions, moods and mores have changed reaction. Editorial Dec 1, 2015 697
Pick one: which message goes to whom? Aug 1, 2015 646
One-on-one effects: the great motivators of donors. May 1, 2015 818
Words that evolve: challenging a prospect might not work. Mar 15, 2015 875
Creative masterclass: 4 options for targeting donors. Jan 1, 2015 667
Less than urgent: the illusion of priority can slow things down. Oct 1, 2014 1135
Creative masterclass: word selection in nonprofit communications can boost response. Column Sep 1, 2014 798
Creative masterclass: email is word-heavy so don't strain yourself. Aug 1, 2014 853
Creative masterclass: words make the difference no matter the medium. Jul 1, 2014 878
Creative masterclass: picking the correct words to move a donor. May 1, 2014 1035
The social media myth: 'friends' can tell each other the truth. Sep 15, 2012 1500
Clothe-your naked appeal: first build a rapport with potential donors. Apr 15, 2012 909
Why me? Don't forget the motivators for donors. Mar 15, 2012 767
Hot copy: it works for Popeye. It doesn't work for envelopes. Jul 1, 2011 904
Thanks for playing: how to hire the wrong development officer. Mar 15, 2011 872
Locals aren't yokels: local fundraising has an advantage and a disadvantage over and under a national appeal. The advantage is a communal plea, neighbor-to-neighbor, using familiar local touchstones and familiar benefits. The disadvantage is the danger of appearing to be small-time, definitely a possible problem during tough times. Jan 15, 2010 1072
Here's a test: do you make these mistakes in fundraising? Nov 1, 2009 809
Alternative loans: funds are short, but ideas are not, for academia. Mar 15, 2009 1063
Making the case: times are tough. You should be tougher. Jul 15, 2008 873
Packaging the appeal: testing everything will save cash, boost results. Column Apr 15, 2008 842
Thank you, please: familiarity doesn't breed contempt in this case. Jan 15, 2008 947
Cobwebs? 10 criteria for online fundraising. Nov 15, 2007 1126
A 5-point plan: a few rules for writing fundraising letters. Jul 1, 2007 748
Mad as *?!*? Maybe: using anger as a motivator isn't a sudden discovery. Apr 15, 2007 816
Abou Ben Adhem: we are living in an era of transactions. Mar 15, 2007 816
Freebies vs. verisimilitude: you'll have to read the column or get a dictionary. Column Dec 15, 2006 862
Call to inaction? Solidifying the strands of your organization's Web site. Jul 15, 2006 1013
Writing accountability: what do you do with my money? Mar 15, 2006 1155
Death toll: how to kill off your multi-donors. Feb 15, 2006 1134
And you are.... ? They don't know who I am. And, they don't care. Oct 15, 2005 1186
What's in it for me? Profiting from nonprofit causes. Sep 1, 2005 1113
One more word: can you really raise funds via email? May 15, 2005 1275

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