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Level 5 Capital Partners Invests in Big Blue Swim School to Drive Growth/Scale.

M2 EQUITYBITES-April 19, 2017-Level 5 Capital Partners Invests in Big Blue Swim School to Drive Growth/Scale

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19 April 2017 - Atlanta, US-based investment fund Level 5 Capital Partners has acquired a majority interest in Illinois, US-based swim school Big Blue Swim School to provide capital for regional expansion, the company said.

The company said its growth capital and management expertise investment in the swim school would provide ongoing investment in Big Blue's digitally enabled advantages. The partnership said it plans to expand the school to 21 locations by 2021.

Level 5 brings to the partnership the VP of real estate and new markets for Level 4 Yoga, Big Blue's founder and Amazon.com's former leader of marketing of US and international launch and expansion.

The company said through the partnership, Big Blue will leverage Level 5's centralised digital investments in marketing, social media, mobile-app based referral programs, and analytics that scale effectively to local markets.

Big Blue Swim School has three locations in the Chicago, US suburbs. Its operations and technology investments focus on teachers, facilities, curriculum and flexible scheduling.

Level 5 Capital Partners was founded by Fortune 1000 retail services and technology executives to invest in high-end wellness and lifestyle offerings with a focus on yoga.

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Publication:M2 EquityBites (EQB)
Date:Apr 19, 2017
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