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Levan unveils 'Be Your Own Agent' program.

Byline: Adam Fusfeld

Patricia Levan From the August issue:

While attending open houses recently, real estate broker Patricia Levan noticed an unsettling trend: An increasing number of potential buyers were unaccompanied by brokers. In fact, many already knew which apartments they wanted to buy, thanks to StreetEasy and other websites. "It scared me at first," said Levan, founder of six-year-old boutique firm Levan Real Estate. "I thought to myself, ‘This is foreshadowing our obsolescence on the buy side.'" But Levan soon realized that the shift presented an opportunity for her firm. Last month, she launched a program aimed at rewarding buyers "who are willing to do so much of this job on their own," she said. She dubbed the new initiative B.Y.O.A., for Be Your Own Agent. [more]
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Author:Fusfeld, Adam
Publication:The Real Deal
Date:Aug 11, 2011
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