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Letter to our readers.

The first days of Mexico City's summer actually felt more like winter, as rain and chilly temperatures dampened everyone's parade. Is it me or do the downpours always seem to hit right at 6 o'clock when folks are ready to head out and make the long journey home?

Those who are lucky enough will be able to escape the rainy season, even if just for a few days, and take a vacation to somewhere sunny, warm and preferably near the sea. Los Cabos anyone? Just be sure to down a seaside tequila for those of us who aren't as fortunate.

So, England blew it in the Eurocup and the day after the big quarterfinal loss to Portugal, soccer's most sought-after stud, David Beckham, blamed the upset on a less-than-quality soccer field. While I too was unhappy to see America's European cousins lose so close to reaching the final, I think this is Lady Luck's way of saying someone else deserves a chance this year. Don't worry Dave, there are plenty more shots at championships in England's future, though hopefully, this experience will bring the British ego Earth-bound and serve as a strong tranquilizer for the world infamous hooligans.

In this edition, we closely examine one of my favorite topics: image. However, this isn't just any image but that of executives and those folks for whom becoming one is on their to-do list.

Also included is a commentary by energy specialist George Baker, who presents the intriguing argument that Nafta is possibly doomed, since it goes against several fundamental principles of the Mexican constitution. How could the nation's Supreme Court let it stand, he asks. But let's face it, the ball started rolling a long time ago, and with or without the landmark deal, record-setting trade will continue, and free trade will proliferate.

So, why not take advantage of free trade and buy yourself a slick Italian umbrella this rainy season? And after reading this edition, you'll know how to turn the puddle-laden street into your catwalk the next time Tlaloc unleashes his fury.

Yours Truly,

Armando Saliba Editor
COPYRIGHT 2004 American Chamber of Commerce of Mexico A.C.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
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Author:Saliba, Armando
Publication:Business Mexico
Article Type:Editorial
Date:Jul 1, 2004
Words:348
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