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Let the Festivities Begin--Crawfish is Back!

Popeyes Celebrates 2 (nd ) Annual Crawfish Festival--Try a Free Sample on November 3, 2010

ATLANTA -- Popeyes([R])Louisiana Kitchen celebrates real comfort food with the return of its unique Cajun crustaceans for the 2nd Annual Crawfish Festival. This year's festival, October 25 through November 28, introduces new Limited Time Offer menu items and free sampling day.

Crawfish is a Popeyes treat, seasoned, battered and fried with special seasonings and served with its own special Creamy Horseradish Sauce, the perfect complement to the zesty freshwater crustacean.

"Our customers love being able to get high-quality seafood with our much-loved flavor at an affordable price," said Chief Marketing Officer, Dick Lynch. "We are passionate and unabashedly enthusiastic about our one-of-a-kind seafood offers, so, to help us introduce our guests to crawfish we will be celebrating a National Crawfish Sampling Day on November 3--once they taste it, they won't forget it!"

For the festival, Popeyes offers Cajun and Creole inspired crawfish eats for every guest at participating locations.

* Crawfish Tackle box--piled high with regular side, biscuit and Popeyes very own Creamy Horseradish Sauce. The Crawfish Tackle box is available as a meal or combo.

* Crawfish Po'Boy--traditional favorite served on a warm baguette with lettuce, pickles and Creamy Horseradish Sauce. Perfect for those who want a hearty meal with a Cajun twist.

* Crawfish Traveler--served with Creamy Horseradish Sauce. Great addition to any family meal, or for on the go snacking.

* Crawfish Etouffee--traditional Louisiana "one pot" dish features seasoned rice smothered with a rich sauce of crawfish, veggies and spices. Etouffee is sold alone as a 16 oz Big Easy Bowl, or as a regular side.

Hurry in to your local Popeyes today for these new mouth-watering items--this once a year limited time offer ends soon! Visit www.popeyes.com to find a participating location near you. Limit one free sample per customer.

About Popeyes[R] Louisiana Kitchen

Popeyes[R] Louisiana Kitchen, founded in 1972 in New Orleans and authentically rooted in its Louisiana culinary heritage, is the world's second-largest quick-service chicken concept based on number of units. As of July 11, 2010 Popeyes had 1,945 restaurants in the United States, Guam, Puerto Rico, the Cayman Islands, and 26 foreign countries. For more info visit www.popeyes.com, become a fan at facebook.com/popeyeslouisianakitchen and follow us at twitter.com/popeyeschicken.
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Publication:Business Wire
Geographic Code:1U5GA
Date:Oct 25, 2010
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