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Let's get shot of models in photos of beautiful cars.

Byline: John Curtis He'll put you on the right road

You may have noticed, if you read my nonsense on a regular basis, that I love cars

I also love the female form. What I cannot stand is the outdated positioning of scantily clad women in front of seriously beautiful cars.

I am so frustrated when fellow petrolheads post photographs online showing a fabulous supercar, with the most exquisite lines, obscured by some plastic-filled, denim-shorts-clad female.

In the real world, I am sure the model is a wonderful person - bright, intelligent and - desiring, above all else, world peace.

Nonetheless, it is the worst example of product placement I have ever seen. If you want to show a picture of a scantily clad woman, do so.

If you want to show me a gorgeous car, clear ALL obstacles out of the way and let me see the metal.

It never fails to amaze me that marketing people make the connection between a sexy car and a sexy woman.

I am a purist, I suppose. I like my car pictures unencumbered by additional "extras".

I do appreciate that I am not alone. Some car manufacturers have recognised that, in this day and age, we are a little more enlightened and, if we are buying a car, we can see past the assets of "Delores" and her Hollywood smile.

Indeed some countries, such as Japan, have insisted that no models are used at car shows.

I know I sound like a boring old buffer who is trying to squeeze the fun out of life but, genuinely, I am not.

I truly appreciate the Pirelli calendar when my car is in for it's new set of boots.

(I am hoping that the missus isn't reading this week's column or that may be the last set of tyres I am allowed to buy unaccompanied.) My message to photographers, car manufacturers and exhibition organisers is: "Just show me the metal."

Sergio Pininfarina etc " knew a great deal more about classic design than you guys ever will and, frankly, I prefer to look at his work without distraction.



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Title Annotation:Features
Publication:Daily Record (Glasgow, Scotland)
Date:Apr 10, 2015
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