Leonardo World heads to Oz.
Sitcom Group's international Italian-language channel, Leonardo World, is expanding into new territories. Thanks to a new agreement with Australian satellite and cable operator Selectv, the 24-hour lifestyle channel will reach an estimated 150,000 households in the region. After a year on the air, Leonardo World is now distributed in England, Canada, the U.S., and various countries in South America. An English-language edition of the channel is coming soon, in an effort to appeal to Italian- and non-Italian-speaking international viewers interested in the Italian lifestyle.
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|Publication:||Video Age International|
|Date:||Mar 1, 2006|
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