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Lenovo eyes market leadership in all market segments.

AFTER a stellar performance during fiscal year 2018-2019, global technology powerhouse Lenovo is poised to expand its footprint in the Philippine market vowing to be present in all segments from gaming to consumer.

'Lenovo's solid performance reflects the continuous efforts in our strategies to put the customer at the core of our business. In today's world, we focus on enabling them to thrive through the process of 'intelligent transformation' by continuing to provide innovative technology whose features can perform a wide variety of tasks, whether for gaming, entertainment, work and everything else in between,' said Lenovo Philippines Country General Manager Michael Ngan in a recent press briefing held in Makati City.

Ngan said Lenovo grabbed the top spot in worldwide PC shipments driven largely by strong sales in its consumer division.

In its report, the company's revenue reached an all-time high of $51 billion, up 12.5 percent year-on-year, with company net income reaching $597 million. A strong fourth quarter performance also led to double-digit growth with revenue coming from its PC and smart devices amounting to $38.5 billion, making Lenovo the top PC company in the world with a record market share of 23.4 percent for the fiscal year while also becoming the fastest-growing among the top 5 players (+9.5 percent YOY).

Ngan said the strong market performance of its Legion gaming lineup was a major factor for Lenovo's huge market upsurge. With the introduction of new devices and the formations of the Legion PHL community, Ngan pointed out the Legion lineup is now the fastest-growing gaming notebook brand in the country per monthly brand share statistics from GFK.

Moreover, Legion is the only brand to post consecutive growth since December 2018. Globally for the whole fiscal 2018-2019, Lenovo posted gaming PC revenue growth of 19.4 percent year to year, and saw market growth in both revenue and shipment.

To sustain the market leadership of Legion, Lenovo is launching new devices equipped with the latest graphics cards and processors for truly immersive gameplay.

'Although the Philippine market is a latecomer in gaming, it has shown huge growth in the last few months as Legion has been the fastest-growing brand in the Philippines,' Ngan said.

Leading the upcoming products is the Legion Y740 with its NVIDIA GeForce RTX 2060 graphics card and Ninth Generation Intel Core i7-9750H processor. According to Intel, the new processor will provide gamers 56 percent higher frames per second and 38 percent faster game turn times, while content creators will enjoy a 54 percent speed boost when editing 4K videos. Legion is also releasing the Lenovo IdeaPad L340 gaming laptop for those on the lookout for their first gaming PC.

Available in either the Intel Core i7 with +128GB SSD or Intel Core i5 variant, the IdeaPad L340 gaming laptop is one of the most affordable devices out in the market equipped with an NVIDIA GeForce GTX 1650 graphics card. Three variants of the Legion Y540 are also in the line up. Leading them is one equipped with NVIDIA GeForce RTX 2060 graphics card with 6GB VRAM, 1TB SSD storage, 16GB RAM and an Intel Core i7-9750H processor.

Complementing these are Legion peripherals and accessories designed to offer the complete gaming experience. One of these is the mammoth-sized Legion Y44w gaming monitor that has a 43.4-inch curved (1800R) display with a 144Hz refresh rate. All devices come with Lenovo's two-year Premium Care Support, including 24/7 support from Lenovo's senior tech resources.

Headlining the new Yoga devices is the Yoga S940. Measuring a sleek 12.2 mm and weighing only 1.2 kg, it is the world's first laptop to have Contour Glass, which wraps around the display for smoother edges that minimize the appearance of its already thin bezels. Accompanying the Yoga S940 is the Yoga S730, a device designed to be an ideal travel companion with its weight of 1.1 kg, thinness of 11.9mm and a cooling system that pulls air through secondary vents hidden in the keyboard. The upcoming IdeaPads, on the other hand, will be led by the IdeaPad S540, available in six variants. Meanwhile, multiple variants of the ultra-slim IdeaPad S340, the 2-in-1 convertible laptop IdeaPad C340, and the powerful everyday laptop IdeaPad S145 are also arriving, with the higher variants coming with a Microsoft Office Perpetual bundle worth P5,995.

With the entry of new IdeaPads, Ngan said, Lenovo expects to be present in the education sector to enable students to use more powerful but affordable laptops.

The new Yoga Ultrabooks will also be covered under a two-year Premium Care Support with 24/7 support from senior tech resources and Zero Tolerance to Dead Pixel, a service that repairs displays even with only a single dead pixel. Premium Care Support also includes a two-year onsite warranty, wherein Lenovo's skilled and experienced technicians offering comprehensive hardware and software support will go directly to the customer's location for any troubleshooting needs.
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Publication:Business Mirror (Makati City, Philippines)
Date:Jul 6, 2019
Words:902
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