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Leinenkugel fields new "Red Lager." (Jacob Leinenkugel Brewing Company Inc.'s beer)

The Jacob Leinenkugel Brewing Co. recently bolstered its line of all-malt specialty brands with the addition of Leinenkugel's Red Lager. The company reports that the brand is a "full-bodied, hearty beer," brewed with a blend of five barley malts and two hop varieties. The company notes that the beer's deep red color is achieved using roasted malts.

"Leinie's Red lager is a robust beer with a clean, crisp aftertaste," said T.J. "Jake" Leinenkugel, the company president and the fifth generation Leinenkugel to head the company. "Our brewmasters meticulously blend these malts and hops and brew Red Lager in small batches at our Chippewa Falls brewery to maintain the high quality level of the beer."

The brand will be initially available in kegs within Leinenkugel's nine-state marketing area, which includes Colorado, Illinois, Indiana, Iowa, Michigan, Minnesota, North and South Dakota and Wisconsin.

"We rigorously adhere to our brewing standards to give beer drinkers a brew with a distinctive taste not found in other beers," Leinenkugel said. "With Leinie's Red LAger, we are continuing our legacy of producing quality beer with a recognizable difference. And, as with all our brands, the brewing process for Red Lager is not rushed, resulting in a hand-crafted beer that offers a unique beer-drinking experience."

The new Red Lager will be supported by print, radio, and outdoor advertising as well as point-of-sale and merchandising materials, including table tents and English-style pint glasses with the Red Lager logo.
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Publication:Modern Brewery Age
Date:Jun 21, 1993
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