Printer Friendly

Leinenkugel expands to meet demand.

Leinenkugel expands to meet demand

Jacob Leinenkugel Brewing Co. says it will expand its Chippewa Falls, WI, brewery while borrowing production capacity from Miller Brewing Co.'s Milwaukee plant.

"We're bursting at the seams," company president Thomas J. Leinenkugel said in explaining reasons for increasing output to meet demand.

Leinenkugel, whose business was acquired by Miller in 1987, said in February the company hoped to increase sales 46 percent this year to 175,000 barrels.

Miller's Milwaukee plant has begun shipping Leinenkugel's Original Premium to the Chicago area "where that is our largest selling package at this time," Leinenkugel said.

The 123-year-old Chippewa Falls brewery in northwestern Wisconsin lacks the capacity for the Chicago demand, the brewery president explained.

Expansion of the plant should be completed by 1991, increasing capacity 30 percent to 170,000 barrels annually, he said.

The plant now has about 65 workers, most of them full-time.

Leinenkugel said sales increases have been a result of marketing tactics and a good distributor system.
COPYRIGHT 1990 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Jacob Leinenkugel Brewing Co.
Publication:Modern Brewery Age
Date:Jun 18, 1990
Previous Article:Alcohol tax plan wins approval in CA's Senate.
Next Article:Heileman to shut Schmidt brewery after bid is withdrawn.

Related Articles
Leine now marketed in Iowa.
Alaskan Brewing expands to Seattle.
Leinenkugel Brewing marks record year with 33-percent sales increase over '88.
Leinenkugel expands.
Leinenkugel's Bock returns to area shelves this spring.
Leinie celebrates 125 years with a special dark lager.
Leinenkugel announces $3.5 million expansion.
Miller buys G. Heileman's Val Blatz plant.
McFarlane to play for the Ballyard Brewery.
NBWA brings Jake Leinenkugel to the Hill.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters