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Leinenkugel's Bock returns to area shelves this spring.

Leinenkugel's Bock returns to area shelves this spring

Leinenkugel's Genuine Bock is now available featuring new "Bock is Back"-themed point-of-sale material along with a T-shirt.

Shipped in limited quantities each spring, Leinenkugel's Bock will be available through April in select markets in Wisconsin, Minnesota, Illinois, Michigan and Iowa, as well as at DisneyWorld in Orlando, FL.

"Leinenkugel consumers know that taste and color separate our Leinenkugel's Genuine Bock from other beers," said T.J. "Jake" Leinenkugel, president, Jacob Leinenkugel Brewing Co. "This taste and its unique caramel color result from careful aging and the use of three special barley malts."

Besides the beer, consumers can also order "Bock is Back" T-shirts at a cost of $5 by completing order forms wherever the product is sold.

Leinenkugel's Bock is available in 12-oz. returnable and non-returnable bottles and 12-oz. cans.

PHOTO : RITE OF SPRING -- The Jacob Leinenkugel Brewing Co. will again make its Genuine Bock available to consumers through the end of April.
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Title Annotation:Jacob Leinenkugel Brewing Co.'s Genuine Bock beer
Publication:Modern Brewery Age
Date:Feb 25, 1991
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