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Lego signs Dora; WBCP in big China deal.

* Even as its parent company prepares to announce the largest loss in its history, Lego signs a license with Nickelodeon to make preschool construction toys using Dora the Explorer. First products under the license are slated to ship to retail in March. Meanwhile, Lego says it expects to report a $235 million loss for 2003, and says EVP/COO Poul Ploughmann, who has overseen a major expansion in Lego's licensing efforts in the past few years, will leave the company. Lego, which for many years shunned licensing for its well-known construction toys, now has agreements for Disney characters, Star Wars, Harry Potter, the NBA and NHL.

* Warner Bros. Consumer Products signs an agreement with a newly established joint venture company that will act as its licensing agency in Japan, Mainland China and Macao. The agent, PMW Agency Limited, is a venture of Global Brands Group and Hutchinson Harbor Ring Ltd. (HHR). The latter company is a major Hong Kong-based OEM toy and electronics manufacturer. HHR meanwhile reaches a wide-ranging agreement with Warner for a license to operate freestanding Warner Bros. Studio Stores, "Warner Bros. Studio Presents" kiosks, and store-in-store outlets in those markets; a license to make and market WB merchandise for those stores; and non-exclusive rights to make and market merchandise based on WBCP brands and characters for other licensed retailers outside the U.S. and Canada.

* A California appeals court denies Mossimo's appeal of an earlier judgment in favor of Cherokee in a dispute over money owed to Cherokee from the deal it brokered between Mossimo and Target. With interest, attorneys' costs and other charges, Cherokee says Mossimo now owes it $5.8 million in the dispute over an original $2.7 million.

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Title Annotation:News and notes
Comment:Lego signs Dora; WBCP in big China deal.(News and notes)
Publication:Licensing Letter
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 19, 2004
Words:285
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