Lego builds on Harry.
The Danish toymaker will create nine construction sets based on Harry Potter and the Sorcerer's Stone, which begins filming later this year.
Lego's deal comes in the wake of Pottermania among book fans young and old after the release of the fourth novel in the series by JK Rowling.
The construction kit toys, aimed at six to 12-year-olds, are expected to be on shop shelves next summer, before the autumn US release of the Warner Bros movie being made by Home Alone director Chris Columbus.
Lego company president Kjeld Kirk Kristiansen said: "The fantasy world of Harry Potter mirrors the values of our products and is a natural expansion of our imaginative worlds."
|Printer friendly Cite/link Email Feedback|
|Publication:||Coventry Evening Telegraph (England)|
|Date:||Jul 12, 2000|
|Previous Article:||'Sympathy' call on MS drug use; Charity speaks out over smoking of joints.|
|Next Article:||Cash aid for young mums.|
|Create. Share. Bond. Build. Imagine. Invent: we are the LEGO[R] creation nation.|
|Lego's Robot Redux: Hackers, fans help revamp kits to build better Gizmos.|
|Toy company Lego may launch cell phone at Mobile World Congress next week.|