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Legendary makes strategic move: Universal taps into new source of funds for fanboy fare.

After piggybacking off Warner Bros.-owned assets like the "Batman" "Superman" and "Hangover" franchises over the past eight years, Legendary Entertainment's Thomas Tull believes his production outfit built a strong-enough brand among fanboys to leave the nest. The company's newly inked five-year deal with NBCUniversal, which begins next year, will find it co-financing Universal movies, adapting its mostly self-financed films (including "Godzilla," "Warcraft" and "Hot Wheels") into theme park attractions, and potentially landing a home for its TV shows on NBC, USA or Syfy. Is it a perfect marriage? We'll soon see, especially now that Legendary will be cut off from DC's properties (Universal has only its classic monsters) and "Pacific Rim" had a disappointing bow.

Our Take: All sounds good on paper, but Tull needs to diversify his homegrown slate so films don't appeal just to geeks. But will chairman Adam Fogelson be more amenable to his creative meddling (or hands-on style) than his former Warner Bros. foe Jeff Robinov?

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Title Annotation:FILM; Legendary Entertainment's deal with NBCUniversal L.L.C.
Publication:Variety
Article Type:Brief article
Date:Jul 8, 2013
Words:161
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