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Legals love broadcast fax.


Christina Blust remembers vividly her plain-Jane 1980s fax. She's spend an hour and a half sending the same message to all 12 members of one of the associations her law firm represents.

"One person's machine would have problem," explains the administrative assistant for Lindsay, Hart, Neil & Weigler, based in Washington. "And someone else's machine would be busy."

The firm lobbies for trade associations and also represents major corporations (including well-known athletic shoemaker Reebok).

"If we had information for 30 association members, it just wouldn't have been practical to fax a message to each member. That probably would've taken four hours. Instead, we sent messages to one person, who then did the mailing to all members."

Too Much Time

Her exasperation--and that of many other employees--was pronounced.

Broadcast faxing (point to multipoint) through Electronic Modules Inc.'s SmarterFax Mailbox Manager has solved a lot of inefficiency.

The new fax machine remembers client phone numbers.

If there's a new development in Congress or at the Federal Maritime Commission, Blust can send a fax to even 100 clients at once as easily as to one person.

"When we have messages for our clients on the West Coast, we set up our fax machine to send them after we've already gone home," says Carolyn Rivas, office manager.

"The phone rates go down after regular business hours, which means sending fax messages is cheaper. We also send big batches after 11 p.m., when the phone rates are even lower. We're saving more than 50% on our phone costs.

"Typically," Rivas continues, "we might send a 10-page document to 20 people. Now we can continue our daily work while the message is being sent. I remember when using the fax machine took forever."

Usually the law firm sends three to four fax broadcasts a week, using its Mailbox Manager and a Sharp Model F0-700 fax machine.

The firm was not really interested in buying a new fax machine; the Sharp worked well. Then, about a year ago, the firm discovered add-on equipment that seemed the ideal solution to nagging productivity problems. The purchase was cost-effective, installation simple.

Although the firm relies on the broadcast feature the most, the new system really serves as an efficient fax delivery system as well.

It stores messages in up to 100 private mailboxes, giving users the security of knowing their faxes are confidential.

When messages are sent to a private mailbox, they remain in memory until the authorized person enters an access code and gives the print command.

This can be done remotely. A traveling executive can retrieve his private messages by calling the Mailbox Manager back in the home office and keying in his access code and the number of the fax machine closest to him. His messages will print on the remote fax.

Another advantage of the new system is that it batches transmit messages to the same destination during a single call, saving considerably in long-distance charges.
COPYRIGHT 1990 Nelson Publishing
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Copyright 1990 Gale, Cengage Learning. All rights reserved.

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Title Annotation:point-to-multipoint faxing simplifies information dissemination
Publication:Communications News
Date:Nov 1, 1990
Previous Article:Caller codes cut cost.
Next Article:EDI becomes standard.

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