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Leading tech company sets up at science park.

Byline: Enda Mullen Business Reporter

A LONDON tech company which develops software based on location tracking has relocated to the University of Warwick Science Park's Venture Centre.

Autologica, which develops GPS and GPRS enabled software applications, has relocated from the capital to as part of long-term growth plans.

The firm was established in 2007 to initially provide taxi booking and despatch systems to taxi and private hire companies, later growing to provide business consultancy and software development services including web and app design.

As part of plans to expand its product line and break into the consumer industry, Autologica has chosen to relocate to the Sir William Lyons Road centre.

The move has allowed the firm to make major savings in its overheads, which will now be invested into developing new products.

Autologica director Foad Noori said the software it develops will be used to track vehicles, vulnerable people, pets, assets, and in general any object that may move from one location to another.

"Autologica has been steadily growing for a number of years but in order to really grow our share within the market and ensure we remain at the forefront of locations-based software, we recognised a move outside of the capital would best allow us to do so," he said.

"The firm has traditionally largely served businesses and corporate clients, by relocating outside of London we will now be able to develop devices which can be used to track any item or object, which will allow us to serve the wider market including general consumers such as families."

Mr Noori said the Venture Centre appealed due to its central location and links with the University of Warwick.

He said: "The Venture Centre's central location in the West Midlands means that there are convenient transport links to the airport as well as London, which is key for us as we maintain and enhance our relationships with both existing and prospective clients.

"The centre's close relationship with the University of Warwick was also an appeal, for as we develop and eventually bring the new products to market we hope to recruit university graduates to the team."

Karen Aston, centre manager of the Venture Centre, said: "To have attracted a business to the Science Park from the capital is a signifi-cant achievement and testament not just of the park's reputation as a centre for science and innovation, but also its prime location which is conveniently accessible from anywhere in the UK."


Foad Noori, Autologica director, and Karen Aston, centre manager of the Venture Centre

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Title Annotation:Business
Publication:Coventry Evening Telegraph (England)
Date:Apr 14, 2016
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