Printer Friendly

Leading business tourism expo in Cape Town announced.

The Cape Town International Convention Centre will play host to travel and tourism industry experts, political leaders and members of the press as plans are set in place to announce the final programme for the leading travel exhibition by World Travel Marketing (WTM) Africa during an inaugural show. The event will commence on the 2nd of May 2014 and will run over a span of two days.

The World Responsible Tourism Programme (WRTP) will form a key component in the education sessions and will be brought together by Professor Harold Goodwin, industry leader and organiser of the World Travel Market in London. Drawing on the expertise of Pan African speakers, Professor Goodwin will compile a number of seminars that will address core responsible tourism issues offering visitors to WTM Africa the opportunity to debate, discuss and learn about the latest sustainable tourism initiatives and thinking affecting the African continent.

Joining WTM Africa as an official education partner, the African Travel Business Association (ATBA) will facilitate and present sessions that will cover a broad range of key trends, developments, challenges and opportunities in southern Africa and the continent and will furthermore provide impetus as to how best these destinations can revolutionise the travel industry as the exhibition kicks off.

ATBA is the only member-led business travel association with a focus on corporate travel on the African continent.

As the second day gets into swing, a dedicated session focussed on issues surrounding education within the African travel industry will be organised by local expert Kamilla Swart. Associate Professor from the Department of Tourism and Events Management at the Cape Peninsula University of Technology. Swart brings with her an abundance of knowledge from the industry and region with a particular focus on sports and events tourism.

"I am proud to be associated with World Travel Market Africa as it will provide an ideal platform to discuss and debate issues concerning challenges in tourism education on the continent and pave the way for greater collaboration and partnership to capitalise on the continent's booming tourism industry" said Swart.

Joining forces with Oliver Gradwell, Director of Travel Bloggers Unite, WTM Africa will bring a dedicated blogger programme that will feature some of the most influential bloggers on the African continent offering guidance on how the industry can best utilise this vital marketing resource. "Travel Bloggers Unite are delighted to be partnering with WTM Africa for their inaugural show in Cape Town. The best practice guidance and insight we offer will give visitors to WTM Africa a competitive edge when working with travel bloggers in the future," said Gradwell. Showcasing the latest trends in travel technology and the latest challenges faced within the airline industry, leading industry experts will provide discussions and insights on these travel industry issues. The WTM Vision Conference, will be hosted in South Africa for the first time and will be organised by sister event World Travel Market in London. WTM Vision--Cape Town will offer travel executives the chance to hear the latest research on regional-specific trends and insights into what the future for those sectors might be.

"Our intention with the WTM Africa event programme is to appeal to a broad spectrum of travel professionals in order to ensure that everyone attending the show can find something of interest. The diverse programme will offer our visitors the best insight into the industry and focus on the exciting future prospects for this emerging region," said WTM Africa Event Manager Polly Magraw.

World Travel Market Africa is part of Thebe Reed Exhibition's Africa Travel Week, which also includes IBTM Africa and ILTM Africa scheduled to take place at the Cape Town International Convention Centre from 28 April 2014 up to the 3rd of May 2014.

Africa Travel Week encompasses Africa's inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector and the three travel industry events all take place in one week under one roof.
COPYRIGHT 2014 The Namibia Economist
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2014 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Namibia Economist (Windhoek, Namibia)
Geographic Code:6SOUT
Date:Jan 17, 2014
Previous Article:Grove Mall roof goes up.
Next Article:Trade deficit widens in November.

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters