Leading analyst firm positions EMC document sciences a strong.
Leading analyst firm positions EMC document sciences a strong performer in document output for customer communications management market
Receives Highest Score for Current Offering Overall and Named Only Leader in On-Demand Segment
EMC Corporation (NYSE: EMC), the world leader in information infrastructure solutions, today announced that Forrester Research has positioned the EMCA Document SciencesA xPressionA software suite as a Strong Performer and has been given the highest score for current offering overall in its June 2009 report, "The Forrester Waveao: Document Output for Customer Communications Management (DOCCM), Q2 2009." The report states that "xPression is well-positioned for a complete DOCCM enterprise platform, with an open architecture-based on Java and Web Services."
Forrester defines DOCCM as software used to compose, format, personalize and distribute content to support physical and electronic customer communications and improve the customer experience. Examples of customer communications include policies, contracts, correspondence, statements, invoices, personalized marketing materials and welcome kits. The DOCCM market is segmented into structured, interactive and on-demand categories. In the overall DOCCM market, xPression received the highest score for its current offering and the second-highest scores for both strategy and market presence.
xPression was named the only Leader in on-demand output. A segment of DOCCM poised to take off, on-demand output is triggered by multichannel requests from the Web, e-mail and front-end systems, such as ERP and CRM. Forrester said that xPression "leads the on-demand segment due to a strong multichannel strategy combined with a strong services architecture well suited to real-time and straight-through content generation." According to Forrester, today's economic climate puts organizations under even more pressure to move structured output to on-demand and e-transactions because structured output proves expensive, poses environment challenges and allows limited personalization.
xPression was also recognized as a Strong Performer in both interactive and structured output segments, receiving high scores for current offering, strategy and market presence. Forrester defines interactive output as those communications requiring human interaction to
match variable customer data with structured forms while structured output is scheduled, consistently formatted and sent as part of a service relationship.
The report also states that "DOCCM has converged with enterprise content management (ECM) to meet emerging demands for interactive and on-demand output. Interactive applications need ECM integration more so than structured applications. Interactive applications requiring versioning, audit trails, check in and check out and they often need human-centric business process management to design, execute and improve the document process."
"When we acquired Document Sciences 15 months ago, EMC envisioned the combination of transactional content management with customer data to help companies deliver a rich, highly personalized customer experience that can build loyalty and ensure customer retention," said Whitney Tidmarsh, Chief Marketing Officer, Content Management and Archiving Division at EMC. "We're pleased that Forrester has recognized EMC's strong position which we believe further validates our strategy and market execution."
To request a free copy of the report and register for a live Webcast with Craig Le Clair, Forrester Principal Analyst and co-author of the report, please visit www.docscience.com/wave.
2009 Al Bawaba (www.albawaba.com)
2009 Al Bawaba (Albawaba.com)
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|Date:||Jul 20, 2009|
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