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Leading International Tour Operator, Go Ahead Tours, Launches New Referral Incentives.

Offers Travelers $250 in credit, $150 Cash for Every Referral

CAMBRIDGE, Mass. -- Go Ahead Tours, a leader in cultural discovery through guided tours and global journeys, has launched a new referral incentive program offering travelers significant savings on tours and cash rewards. According to the new program, existing Go Ahead customers are eligible to receive a $250 discount on their next trip, or $150 cash, for every new traveler they refer that books a tour. There is no limit to the amount of referrals a customer can accrue and the savings can be applied in addition to any other existing promotion. The new traveler, who also receives a $50 discount, must book their tour by December 31, 2008. Details on the program can be found at

"We're excited to launch this new promotion - by offering cash for referring other travelers, we're giving customers the best referral incentive in the industry," states Go Ahead's Vice President of Marketing Cyril Lemaire. "The referral incentive program is designed to reward our existing customers for their continued loyalty and introduce new ones to the wonders of global travel. It underscores our commitment to combining the very best value in international travel with flexible options for our customers."

The promotion compliments existing programs that Go Ahead Tours offers such as "Last Minute Savings" program, which offers deep discounts for a variety of different tours that change on a monthly basis and offer travelers who don't need a lot of lead time to plan trips with exceptional value across a wide array of destinations. Go Ahead also has a Best Price Guarantee - matching any lower price for a comparable tour found elsewhere, and the World Traveler Club, which offers repeat travelers escalating discounts for every tour they book.

About Go Ahead Tours

Established in 1990, Go Ahead Tours offers high-quality cultural travel experiences and global journeys at an unbeatable value to adult travelers. With more than 70 itineraries to over 35 countries across the globe, Go Ahead offers a wide variety of guided tours including walking tours, cruises, independent city stays, safaris, food and wine tours and spa getaways. All tours include roundtrip airfare, all accommodations, and the services of a professional, bilingual Tour Director, and start at just $120 per day.

Committed to providing superior quality and value, Go Ahead offers comprehensive packages and a "Best Price Guarantee" on all of its tours. Go Ahead Tours' parent company, EF Education, was founded in 1965 and is the world's largest private educational travel company. For more information call (888) GO AHEAD, or visit
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Publication:Business Wire
Date:Oct 14, 2008
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