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Law Firm Marketing Consultant Margaret Grisdela to Moderate Internet Marketing Panel.

San Francisco LMA Technology Program Draws Legal Marketers

BOCA RATON, Fla. -- "Must Be Present to Win: Law Firm Marketing on the Internet" is the topic of an Internet marketing panel being moderated by law firm marketing consultant Margaret Grisdela, President of Legal Expert Connections, at the Legal Marketing Association's Bay Area Chapter Ninth Annual Technology Program in San Francisco on September 5, 2007.

"Keywords are the currency of the digital economy, convertible into cash when site visitors become clients," said Ms. Grisdela. "Smart law firm marketers need to know how to position their firms online through keywords to achieve for search engine visibility."

Session attendees will learn about search engine optimization (SEO), email marketing for law firms, why keywords are critical to attract visitors to a law firm's website, and how use a law firm web site to deliver valuable legal information to clients.

Business purchasers of legal services are turning to the Internet with increasing frequency to identify and research suitable law firms and attorneys. General Counsel might use Google, check lawyer rankings in rating services, or consult a legal directory; however, most refer to law firm web sites when they need to hire outside counsel without a personal reference.

Details on the one-day conference, including panel participants, are available at http://www.lmabayarea.org/techshow.

About Legal Expert Connections, Inc.

Legal Expert Connections specializes in marketing and business development exclusively in the legal and litigation support markets. Services include law firm marketing, attorney marketing plans, business development seminars, rainmaking programs (arranging speaking engagements and publishing opportunities), law firm brochures, expert witness marketing, direct mail, web site development and more. The firm web site is www.legalexpertconnections.com and law firm marketing blog is www.rainmakingclub.com.

Law firm marketing consultant Margaret Grisdela, the firm's President and Founder, is the author of "Courting Your Clients: The Essential Guide to Legal Marketing." This practical legal marketing book is designed to help attorneys, lawyers, legal marketers, law firm administrators, managing partners, practice group leaders and sole practitioners create and implement a law firm marketing plan that works to achieve business development goals. Contact Ms. Grisdela at 866-417-7025 or mg@legalexpertconnections.com.
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Publication:Business Wire
Date:Sep 1, 2007
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