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Lauricella Land evaluates the interest in Belle Rive Only 25 Founders Club Reservations are available.

After an Introduction at the Zurich Classic, Lauricella Land Continues to Stick to Their Word; Creating a Plan That Will Allow Harahan the Ability to See Financial Success is the Main Objective

ELMWOOD, La. -- After a successful launch at the Zurich Classic, the Lauricella Land Company has spent the last 60 days evaluating data that was captured for Belle Rive, an exclusive lifestyle of abundant amenities, river views and casual elegance. The data has been compiled from consistent grass roots, targeted advertising and public relations efforts.

Louis Lauricella, Director of Development for Lauricella Land, explains, "We are serious about sticking to our promise. The plan that we presented gives us the ability to hear what the market needs and wants." The last sixty days Lauricella has been doing nothing but that. Lauricella Land knows what it is going to take to create a successful lifestyle in Harahan. They understand that it is vital to the project to try and incorporate feedback from the people right in their backyard.

Now that the data has been evaluated and the traffic has been captured, Lauricella plans on moving forward with advertising and marketing efforts. Over the past ninety days, Lauricella Land has generated 11,050 website sessions (individual times the site has been visited) and 54,681 page views (how many pages within the Belle Rive site that have been viewed) for The results so far prove that there is a valid interest. "We understand that Greater New Orleans has a void and we feel like our plan can fill it," mentioned Lauricella. It is clear that their "nothing is overlooked strategy" is resonating with the citizens of Greater New Orleans. The Lauricella brand covers over sixty years of real estate in the Greater New Orleans. The fact that Lauricella Land can provide a solution to Harahan, hits a nerve that runs deep in the Lauricella family tradition.

Moving forward, Lauricella Land will spread their plan for Belle Rive through governmental affairs, interactive, print and public relations campaigns. "Based off of our qualitative research, we have created advertising messages that will target multiple parties throughout Greater New Orleans and the Louisiana State Legislature. Belle Rive is currently taking reservations. The first 25 reservations will receive Founders Club benefits. This particular offer is for a limited time. All advertising efforts will continue throughout the summer and into early fall.

For information regarding the Belle Rive, please call 504.733.1800 or email a request to
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Publication:Business Wire
Date:May 20, 2008
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