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Laura Ashley opens 2nd Dubai outlet.

Laura Ashley, a leading UK fashion and lifestyle brand, has opened its second home furnishings outlet in Dubai at The Dubai Mall.

Spread over 3,300 square feet, Laura Ashley at Dubai Mall will feature a portfolio of classical and contemporary home furnishings range, from cabinet and upholstered furniture, cushions, lighting, bed and bath linen, rugs, wall art, mirrors, home accessories to home decorating solutions with a wide selection of wallpapers, fabrics, paint and decorative accessories.

"The uniqueness and elegance of home styling options offered by Laura Ashley have been the key trigger for this British brand's enormous success in the UAE and the region. By opening in Dubai Mall, we are bringing the brand to an immensely popular downtown shopping destination," said Abhay Nadkarni, executive director -- Marketing & Commercial, Al Aqili Retail.

Al Aqili is the master franchiser of Laura Ashley for GCC across home furnishings and ready-to-wear apparels.

"The 2011 Spring Summer collections span four eclectic themes across a bouquet of inspired interior decor portfolio that will appeal to both nationals and expats alike. The themes are presented in an upscale ambience with appealing visual merchandising in line with the benchmarks set by Laura Ashley across the world," added Steve Lee, executive director, Operations, Al Aqili Retail.

Home decor solutions displayed in room settings at the outlet will include the following themes:

Amazing Grace Features pastels with floral and leafy patterns of different scales, in contrasting finishes or yarns of silk and fine linens.

Indulgence White is the inspiration for this room set. The theme, earlier known as White House is packaged and presented as a desirable new lifestyle range from Laura Ashley.

Free Spirit Casual interior with an urban take on farmhouse chic with natural materials, slubby textiles and hewn timber. Leaves, stripes, checks and textures come in a palette of duck egg blue and linen with accents of truffle.

Baroque Modern and opulent, in a palette of muted gold and charcoal, Baroque comes with a theatrical aura with its metallic highlights of off white, pale linen and antique bronze and silver touch.- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Jun 5, 2011
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