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Launches galore: OT's Robina Moss reports on some of the highlights of product launches at Optrafair London this week (April 11-13) at London's Olympia National.


Six new styles

ZUMA EYEWEAR will have product releases in Lightec, Nomad Rebel and Zuma London (stands J82 and J90).

Lightec will release two women's models, Alpha 24 and Alpha 29. Nomad will launch Rebel Kent for men, with the handcrafted acetate Rio and the overlaid acetate Paris for women. Zuma London will be releasing the complete titanium style Maddox.

Fulsome twosome

CASECO WILL have two stands featuring eyewear (stand J86), as well as cases and accessories (stand H60).

There will be the UK launch for Koali, the concept Yucca (pictured) which is available in seven models. Also on show will be the latest collections including French creative JFrey, new concepts for women from Boz and sharp lines for men from Oga. Two new ophthalmic collections will be launched from Julbo. Also exhibiting will be the new collections from Henry Jullien and Levi's.


Tasty eyewear


INTERNATIONAL EYEWEAR will be launching a wide variety of frames into each of its collections (stand C80) and will be exhibiting its extensive portfolio, including the award-winning technical brand, Titanflex and the contemporary fashion ranges Brendel, Humphrey's and Episode.

There will also be a new sweet-themed Eyestuff relaunch (pictured) to whet independents' appetite. The innovative designer collection, Storm, which now includes 18 sun models, will be accompanied by the trusted Hero and Puccini collections.

Targeting teen fans


FAN FRAMES is releasing a new teen style for football fans (stand H40). The model 007 (pictured) features a modern flat metal front design and Independent Flex Technology which protects and aids lens retention.

The company has developed the frame based on feedback and will be available for the top five premier league teams in size 47-16. Each side features the football club crest and the vibrant team colour. A new collection of sunglasses will be on display including new Aviator, Striker, Retro, Wrap and children's retro models.

Focus on new frames

CONTINENTAL EYEWEAR (stand D70) will have a central area dedicated to new releases, spanning all of its collections, from Matrix through to Jaeger Pure Titanium. It will be exhibiting frames which have not previously been shown. Lazer has become a name synonymous with quality, affordable frames. The new Lazer Junior models are colourful, competitively priced and available from stock. The X-eyes collection will feature several new models, covering plastic, metal and combinations of both.

Almost 200 styles launching


DUNELM OPTICAL will launch 200 new styles (stand B44), after attending the Birmingham Optrafair for over 30 years. The company will debut new styles from high profile designers including Janet Reger and Paul Costelloe (pictured is PCS 024). There will also be new styles from Celine Dion and the popular Retro collection, plus WhizKids, Chantelle, Julian Beaumont, Universal and Meridian. The new 2014 brochure will also be unveiled at the show. A strong feature will be high joints, a trend which Dunelm is championing across all of its collections this season.


Magnificent seven

RODENSTOCK WILL be showcasing its complete eyewear range (stand C50), including four new collections--Claudia Schiffer by Rodenstock (pictured), rocco by Rodenstock, Baldessarini and Mercedes Benz Style. The company will also be unveiling a new photochromic lens, ColorMatic IQ Sun, together with a new coating for tinted lenses, Solitaire Protect Sun.

Bar with juggling

COOPERVISION WILL be exhibiting its comprehensive range of contact lenses, including its latest MyDay daily disposables (stand E40).

Visitors to the show will have the chance to take part in a MyDay comfort trial to experience the new lens. They will also have the opportunity to sample a mocktail from the on-stand cocktail bar, while the bartenders entertain with their juggling skills (pictured).



Prize contest

HOYA WILL be discussing its latest addition to the iD family of lenses, Hoyalux iD MyStyle V+, the world's first progressive lens to treat the right and left prescriptions as individual components when calculating the required binocular lens design (stand C22).

The company will also be giving away an Apple iPad Air worth over 2,500 [pounds sterling], which will be loaded with all of Hoya's apps, including visuReal Portable+.

Shop returns

HAAG-STREIT (HS-UK) will be showcasing its optometry and ophthalmic equipment (stand B80). There will be demonstrations of all of the equipment, including the Octopus 600 perimeter (pictured). Other products being exhibited include the MAIA microperimeter, the DRS retinal camera and the BQ900 slit lamp with imaging module. Following the success of the manufacturer's shop at Optrafair 2013 in Birmingham, the company will be including it as part of the stand in London.



Digitally minded

CARL ZEISS Vision UK will showcase its latest innovative lens designs, dispensing technologies and equipment (stand B84).

Zeiss Digital Lenses are said to be the first developed for a newly identified and fast-growing wearer category--patients constantly using digital devices. The new lenses are targeted at patients in their 30s and 40s and can be worn all day, not only when using digital devices.

In addition, the new centration system i.Terminal 2 makes manual measurement a thing of the past. Measurements, such as monocular interpupillary distances, fitting heights, pantoscopic angle, back vertex distance and wrap, are all captured in a fast way. i.Profilerplus combines an autorefractor, keratometer, aberrometer and corneal topography in a single system.


London calling

DAVID THOMAS Contact Lenses/ Menicon will be showcasing Miru 1 month Menicon silicone hydrogel lenses (stand J10), which are designed to reduce the feeling of dryness, particularly at the end of the day. Menicon has developed two proprietary technologies (MeniSilk and Nanogloss), which combine to create wettability and deliver oxygen transmissibility of Dk/t: 161. David Thomas will be promoting SoloCare Aqua lens care solution for wearers of soft contact lenses, with new branding featuring London's Millennium Bridge (pictured). It is supplied with a MicroBlock lens case which offers protection against contamination.

Connecting with OCT


SPECTRALIS OCT advanced imaging technology is set to become a more attractive option for practices with the launch of enhancements to the Spectralis Connect Programme (stand B30). Heidelberg Engineering's UK director, Krysten Williams, told OT: "We are taking this to a new level at Optrafair with enhancements to the 18-month rental scheme; a five-year interest-free finance option; as well as the online community, certification programme and a host of new marketing tools."


Largest debut

TOPCON IS set to make its largest launch of devices to date (stand B60), through its 'new landmarks are coming to London' campaign. Among the new devices will be a 'four-in-one' instrument, the TRK-2P and a non-mydriatic Fundus camera, TRC-NW400. There will also be the launch of 3D OCT with no in-built Fundus camera, the 3D OCT Maestro-1 Solo (pictured), as well as a digital LED slit lamp, the SL-D701 and an auto-keratometer, the KR-800S.

Advice on going paperless

OCUCO WILL be demonstrating how Acuitas and Focus software solutions can facilitate a paperless practice (stand C54), keeping practitioners up to date with practice performance, through business intelligence reports, clinical records and an Enterprise application for multi-practice visibility. Ocuco's eCommerce solutions can help to protect the practice's customer base from switching to online retailers.


Shining bright in the practice

MEWSCRAFT WILL be exhibiting Shine panels from the Concept-s range (stand K16). The panels use the latest laser etching techniques, combined with LED lighting. The company will also be showcasing LED-lit shelves and displays and will be offering 10% off all display orders during the show. Mewscraft is also running a design clinic during the event.

Partnership offers more choice


GRAFTON OPTICAL has announced a new partnership with Visionix to bring many new products to the show (stand C60).The new partnership with Visionix offers its WaveLens Pro to the market. The new generation of completely automatic lens analyser is based on Visionix wavefront technology. Also new is the L40P 24" test chart from Visionix. A small equipment shop will be open at the show.

Enhancing software


OPTIX SOFTWARE will demonstrate enhancements to its business management system (stand C34 pictured). Improvements have been added to the recall system and there is a 'new r engine, which enables unprecedented control of patient communication. The latest features include a redesign of the contact lens fitting and aftercare sections. The biggest excitement among delegates to the annual Optix conference last month was around the release of the MySight online portal, which enables practice patients to amend their details and appointments.

Making the message clear

E W MORRIS will be exhibiting labelling and small point of sale materials for the practice (stand A34). On display will be price tickets, dummy lens labels and sale tickets. Also at the event will be price cubes, mirrors, single frame displays in coloured acrylics or stainless steel, luxury black velvet trays, and door name plates and name badges.



Animating patient education

OPTIMED WILL be exhibiting its flagship product, Captiv8 (stand B56) with special show offers. The 3D animations software program gives patients access to a practice-branded online library page, with more than 100 animations on ophthalmic topics.

In addition, the company's Anim8 technology enables practitioners to put educational 3D animations on their practice website. Practitioners subscribing to Captiv8 for five years at the show will receive an iPad mini and half price Anim8 software, while those signing up for three years will receive an iPad mini or half price Anim8.

Optrafair London features an education platform including an Ask the expert session from the AOP legal team on April 12, at 3pm. To speak to a member of the AOP team, or browse the Association's suite of materials to support AOP members, visit the Optical Confederation Lounge (stand M60).
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Article Details
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Title Annotation:PRODUCTS
Author:Moss, Robina
Publication:Optometry Today
Article Type:Conference news
Geographic Code:4EUUK
Date:Apr 11, 2014
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