Launch of 190mph diesel rocket.
Called the Iceni, the car has a claimed top speed in excess of 190mph and the ability to run for 2,000 miles on a single tank of mineral or bio-diesel.
It uses something called torque multiplication technology to achieve the combination of speed, power and fuel efficiency.
Two additional models - the Iceni Magna fastback and Iceni Venturer estate - have also been unveiled by the Norfolk-based company.
All three models boast clean curves plus an unusual sculpted rear and can store a minimum of two suitcases, as well as two holdalls.
There are also 39 bespoke components, including independent control of each car seat, though every Iceni can be built to specific customer spec.
Prices start from PS96,000.
SCORCHIO: The diesel-powered Trident Iceni has a claimed top speed in excess of 190mph