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Laugh it up.

Apparently, politicians do have senses of humor.

Paschall Strategic Communications of Little Rock put together an advertisement for a "dark horse" candidate for the Louisiana Senate, and the ad's humorous tone earned it an award from the American Association of Political Consultants.

The ad features Democratic candidate Terry Fowler and his catchphrase: "There's no way I'm carrying a stick." The catchphrase is a play on the Teddy Roosevelt quote "Speak softly and carry a big stick," Steve Spencer, Paschall's creative director, said.

Humor in political ads can be tricky, Spencer said.

"There is always a fine line. You can't have the candidate appear to be making fun of the office," he said.

Fowler lost, but he finished the three-way race with about 25 percent of the vote, although he began the campaign with about 3 percent name recognition, Spencer said.

If you'd like to watch the winner of the 2008 Pollie for Best Use of Humor, search for "Terry Fowler for Senate" on
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Title Annotation:Outtakes: An Inside Look Into Arkansas Media
Author:Hengel, Mark
Publication:Arkansas Business
Article Type:Brief article
Geographic Code:1U7AR
Date:Apr 14, 2008
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