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Lara Croft Comes to Life at E3!

Business/Entertainment Editors & Video Game Writers

E3Expo 2002

SAN FRANCISCO--(BUSINESS WIRE)--May 17, 2002

Eidos Interactive and Core Design announced today that Lara Croft, character of one of the $1 billion dollar game franchise, will mark her public debut at the upcoming Electronic Entertainment Expo (E3) in Los Angeles on May 22. Croft, who has previously been portrayed by models Rhona Mitra, Nell McAndrew, Lara Weller, Lucy Clarkson, Jill de Jong and actress Angelina Jolie, will make several appearances on the expo floor answering questions from the audience and talking about her newest adventure "Lara Croft Tomb Raider: The Angel of Darkness."

"For years we have wanted to introduce the real Lara Croft to the world. We are thrilled that we could finally convince her to take some well deserved time off to meet her fans," stated Eidos Interactive Vice President of Marketing Paul Baldwin. "The chronicles of her adventures have really struck a chord with gamers around the world and we think they will be overjoyed to finally meet her and talk to her in person."

"I know my fans think I have been elusive in the past, but this is really the first time in years I have had the opportunity to take a break from my work pursuits," says Croft. "I am excited to finally have the chance to meet some of my supporters in person. It should be a kick."

Croft will make her debut at the Eidos Booth (South Hall 1300) on Wednesday May 22 at 12:00 pm. She will make subsequent appearances at the booth on May 22 at 3:00 pm and May 23 at 12:00 pm and 2:30 pm. Additionally, Croft can be seen at the Sony Computer Entertainment America booth (West Hall 2416) on May 22 at 4:00 pm and May 23 at 11:15 am and 3:30 pm.

Croft has made a name for herself in the past six years as the heroine of the Tomb Raider series, but she earns her living as a writer of travel books. The 5'9" brunette, a native of Wimbledon and the daughter of Lord Henshingly Croft, has captivated world attention by way of her exploits -- becoming a cultural icon and appearing on the covers of Time magazine, TV Guide, among other publications -- yet ironically remains both an enigma and fiercely protective of her privacy. She grew up in the wealth and aristocracy of England, studying at prestigious schools, but soon found that her passions ran toward travel and adventure.

She is an expert in many types of hand-to-hand combat and proficient in the use of over 8 weapons ranging from an Uzi to a harpoon gun. Croft has traveled to over 20 countries in pursuit of her adventures. She spends time between expeditions engaged in extreme sports, riding her Norton Streetfighter motorcycle and training in an assault course custom-built on the grounds of her Surrey mansion. Her taste in music spans from classical to U2 to trance music.

Eidos Interactive

Eidos is one of the world's largest independent publishers and developers of entertainment software. Eidos develops and publishes a diverse mix of titles including the world-renowned and best-selling Tomb Raider series. Eidos games are created for the PC, PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM) and the Xbox(TM) video game system from Microsoft. For more information about Eidos and its games, please visit the corporate web site at www.eidos.com.

Tomb Raider

Published by Eidos Interactive (Wimbledon, UK) and developed by Core Design (Derby, UK), the Tomb Raider series (5 games in total) has sold over 28 million copies worldwide. Tomb Raider is the number one selling franchise on PlayStation, in Europe and the U.S. The blockbuster Tomb Raider movie starring Angelina Jolie was released in the summer of 2001, and the sequel is scheduled for release in June 2003.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.


 LARA CROFT AVAILABLE FOR LIVE INTERVIEWS AT E3!

 Fans and Media Get First-Ever Chance to Meet and Speak to Elusive
Heroine of the Popular Tomb Raider Series at the Eidos and Sony Booths

WHO: Lara Croft, renowned star of the $1 billion entertainment
 franchise. Lara has made a name for herself in the past six
 years as the heroine of the Tomb Raider series. The 5'9"
 brunette, a native of Wimbledon and the daughter of Lord
 Henshingly Croft, has captivated world attention by way of her
 exploits -- becoming a cultural icon and appearing on the
 covers of Time magazine and TV Guide, among other
 publications. Yet, she ironically remains both an enigma and
 fiercely protective of her privacy.

WHAT: Ms. Croft will mark her public debut at the upcoming
 Electronic Entertainment Expo (E3) in Los Angeles on May 22 on
 behalf of "Lara Croft Tomb Raider: Angel of Darkness."
 Previously portrayed by models Rhona Mitra, Nell McAndrew,
 Lara Weller, Lucy Clarkson and actress Angelina Jolie, Croft
 will make several appearances on the Expo floor answering
 questions from the audience and talking to her fans about her
 newest adventure, "Lara Croft Tomb Raider: The Angel of
 Darkness."

WHEN: Wednesday, May 22 -- 12:00 PM and 3:00 PM
 Thursday, May 23 -- 12:00 PM and 2:30 PM

WHERE: Electronic Entertainment Exposition -- E3
 Eidos booth, 1300 South Hall

NOTE: Additionally, Lara will appear at the Sony Computer
 Entertainment America booth (2416 West Hall) on May 22 at
 4:00 PM, and May 23 at 11:15 AM and 3:30 PM.
COPYRIGHT 2002 Business Wire
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
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Date:May 17, 2002
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