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Land Rover launch out of this world for 4 pals; SPACE?AGE PRIZE IS A FLIGHT ON VIRGIN GALACTIC.

Byline: Jon Griffin Business Editor jon.griffin?trinitymirror.com

FOUR friends are set to become astronauts for a day in the ultimate adventure competition - to mark the launch of the newest Land Rover.

The Virgin Galactic space flight will provide an unforgettable journey beyond the final frontier for four intrepid travellers following the debut of the New Discovery Sport.

The 4 x 4 will be the replacement vehicle for the longestablished Freelander, for years a staple part of the production line at Solihull. But the Freelander name has now reached the end of the road - and the New Discovery Sport was unveiled to the world in a film shot at Spaceport America, New Mexico, the base for Virgin Galactic's space flights.

The flight prize was revealed in a film featuring a group of the world's best-known adventurers and personalities, including Sir Richard Branson, Bear Grylls and Sir Ranulph Fiennes.

Jaguar Land Rover says the competition is the first-ever opportunity for four friends to win a trip to space and experience out of seat zero gravity.

Aspiring astronauts are being asked to produce a 30-second video or a still image demonstrating their spirit of adventure, and the four winners will be announced in December.

Phil Popham, Jaguar Land Rover Marketing Director, said: "Only Land Rover could offer this incredible opportunity, the chance to win the most spectacular group journey of a lifetime."

Famed adventurer and Land Rover ambassador Bear Grylls, who will help the winning group prepare for their space voyage, said: "This prize really is the ultimate adventure of a lifetime.

"As humans, it is in our DNA to go where people have never been before, and now four friends have the opportunity to do just that."

The Freelander name has been dispensed with as part of a strategy to develop a new 'family' of Discovery vehicles.

The new Halewood-built model will go on sale in January 2015, priced from PS32,395.

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Publication:Birmingham Mail (England)
Date:Sep 4, 2014
Words:328
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